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What is a Customer in Quantic Factory?

Updated over a week ago

A Customer is an email address that entered your database either when the customer made an order in your shop, or when the customer ordered somewhere else and their email address got imported into your database.

We call returning customers an email address associated with more than one order in your database.

⚠ You can track your customer database in the Monthly Overview - Database Evolution dashboard. From there, you can see the general evolution of opt-in customers, opt-out customers and prospects.

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