Why connect your Google account with Quantic Factory?
For us to be able to gather data from your Google Ads account, it is necessary that you connect your Google Ads account with Quanticfy.
How to do it?
To do so, follow those simple steps:
Connect to Quantic Factory with your login and password
From the homepage, click on “connectors” (at the top left of the page)
Then click on “Google”
This will send you over to the Google connexion page.
⚠ Make sure to check the box next to Manage your AdWords campaigns. That way, Quantic Factory will be able to import the Ad account data into the dashboards.
Choosing the right account(s)
If you have one main Google Ads account for one e-shop (one country)
Make sure you are connecting using the right email address. The Google account should have Owner or User access to the Ads account.
If you connect with a Google account that does not have the proper status (Owner or User of Google Ads), you are at risk of looking at the wrong data on our dashboard, but also we might have to charge you to change the address and fix the issue later on.
⚠ Please be aware that in that case, we won't be able to retrieve past data.
If you have one main Google Ads account for multiple e-shops (several countries)
This case requires a short explanation of how we connect cost and attribution data.
Quanticfy gathers cost data through 2 means: we either retrieve data through APIs connected to ad managers (Google Ads, Meta), or we offer you the possibility to upload them in our interface (see for instance our Media Spending Influence).
Quanticfy also gathers attribution data. We do so every minute, every day, for all the ads having UTMs. This gives us all UTMs that contributed to a sale. There is no notion of cost in the attribution data, only a list of UTMs connecting specific ad(s) with sale(s).
Once we have attribution data and cost data, we match them through the ads (UTMs and Ad Ids). If some ads don't have an ID in their UTM, we cannot match the cost with the sale they contributed to.
If you have one Google Ads account for multiple e-shops, but only have one Quanticfy account (for instance, for your British shop with an URL ending with .uk), we will get the sales data for your British shop while gathering cost data for all your ads (and shops) in the world. Our tag works by e-shop (per country) only.
This will lead to false data being displayed in our dashboards, with bad metrics (very high regarding the number of sales), but also wrong Media spending and ROAS.
⚠ The only way to prevent this from happening is to provide us with an export of your cost data for the e-shop that matches your Quanticfy account. If your account is for your .uk e-shop, please provide us (over email or through a ticket) with your .uk cost data. The only other option would be to open one Quanticfy account per e-shop you own, which we are aware would be a costly option.
If you have several Google Ads accounts
Some businesses may need several Google Ads accounts, for handling ads in different countries and languages for instance. If this is your case, please make sure you send us the exhaustive list of Google accounts to include and exclude from our analysis.
You can do so by opening a ticket through the chatbot at the bottom right corner of this page.
If we don't take into account the right accounts, you are at risk of seeing issues arise. Instead of having a clear view of attribution UTM by UTM (ad by ad) in your dashboards, you might see a single ad called "otherpaidgoogle" that aggregates all the costs and displays 0 revenue. This is because we are not looking at the right accounts.
It can also be that we are looking at the right accounts, but your Google ads redirect toward another domain name (a Google ad you paid for from your British account redirects toward your German website for instance). If the endpoint of the URL (.de, .uk...) redirects towards other domain names of your brand, we won't be able to properly classify those costs.
Please make sure to add the proper links to your ads for each of your accounts.
Parameterizing Google UTMs
There is nothing for you to do as the Google UTMs are automatically configured through the Google Click Identifier (GCLID), except if you modify those parameters yourself.
⚠ If you alter the default Gclid configuration, we can’t guarantee that accurate cost data (ROAS and Media Spending) will be displayed in Quantic Factory. We only aggregate cost data for you (data which you already know about). The primary value Quantic Factory brings is accurate sales attribution. So even if your UTMs are not parameterized as we recommend, you will still gain value from our attribution analysis.
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. Read more on how to Tag your Google Ads final URLs and about how auto-tagging works on the Google help center.
Visit our UTM guide for more information.