When Quantic Side identifies a visitor as a “Customer” on your website, it adds a set of information to all events sent to your Media platforms.
Available information:
Number of purchases:
quantic_customer_purchases_countLifetime Value:
quantic_customer_purchases_totalAverage basket:
quantic_customer_purchases_cart_avg
Number of purchases
The count of all placed orders.
Property name: quantic_customer_purchases_count
Potential values:
undefinedif the event is not linked to a known email address0if is a prospect1for a new purchaser>1for a repeat purchaser
Lifetime Value
The sum of all turnover, after taxes and discounts, without shipping
Property name: quantic_customer_purchases_total
Potential values:
undefinedif the event is not matched to a known email addressany numberif the event is matched
Average Basket
The sum of all turnover, after taxes and discounts, without shipping
Divided by the count of placed orders.
Property name: quantic_customer_purchases_cart_avg
Potential values:
undefinedif the event is not matched to a known email addressany numberif the event is matched
Predicted Lifetime Value
Upon request only
The expected final Lifetime Value of the contact, after taxes and discounts, without shipping
Use these properties in Meta
These properties can be used on your media platforms to create customized audiences or custom conversions
Exemples of custom conversions
