Market Intelligence is available depending on your subscription type.
Purpose
The MI dashboard offers advanced data visualisations to inform smart data-driven decisions in the context of your market of interest.
From the MI dashboard you can begin resource planning and bidding strategy to become better prepared to react to opportunities when they occur.
Why Market Intelligence Matters
In the competitive world of public tendering, having data is not enough—you need actionable insights. Mercell MI helps you convert raw historical data into a roadmap for future growth.
Here is how the MI dashboard delivers tangible value to your business:
Understand Your Competitors Gain a clear view of the competitive landscape. See who is winning the contracts you lost, identify dominant players in your sector, and benchmark your win-rates against the market average.
Analyse Buyer Behaviour Not all buyers are the same. MI allows you to identify which public agencies are spending the most in your category, uncover their seasonal purchasing patterns, and predict when key contracts are coming up for renewal before they are even advertised.
Spot Emerging Trends Visualize market shifts over time. Are tender volumes in your industry increasing or decreasing? MI helps you pivot your strategy early, ensuring you focus your resources on growing sectors rather than stagnant ones.
Refine Your Pricing Strategy By analysing historical award data, you can better understand the pricing thresholds that win contracts. Use these insights to bid more competitively without sacrificing your margins.
Save Time with Instant Visualization Eliminate the need for manual spreadsheets and hours of data crunching. The MI dashboard presents critical metrics—such as market share, award value, and volume—in an intuitive, easy-to-read format that is ready for your next management presentation.
Key Takeaway: Mercell Market Intelligence moves you from a reactive bidding process to a proactive market strategy, helping you identify the right opportunities to win more business.
How does it work?
Market Intelligence (MI) presents data insights specifically tailored to your market based on your selected filters and/monitoring profiles, collected from across the Mercell platform. You can view market conditions including the number of opportunities within a selected time period, their current status or type, and often most insightful, competitor activity.
MI is accessible from your Mercell Bidding homepage. It shows live data and breaks down a pool of information into easily understood visualisations.
You can use MI as you wish. Using the filters you can create dashboards to solve specific queries, then you can save them to return to the same analysis later.
How to access MI in Mercell Bidding
From within your Mercell Bidding home page navigate to the left side menu to find a chart icon
If you cannot see the chart icon, you most likely do not have the correct subscription package. Contact your Customer Success representative to learn more about the packages available.
Article Ref: 180620251049