A tag is a label you put on a guest profile: "Nut allergy", "Corporate retreat", "VIP". Your team can see it, and you can build an audience from it, so a tag is both an operational note and a targeting tool.
Tags are freeform, which is their strength and their weakness. They are case-sensitive, so "VIP" and "vip" are two different tags and an audience built on one will silently miss the other. Agree a naming convention before you let a team loose on them.
Tagging a guest
Go to Profiles and open the guest's record.
Scroll to the Tags field, at the bottom of the profile.
Type the tag. If it already exists in your account it will be suggested, and picking the suggestion rather than retyping is how you avoid near-duplicates.
Save.
For a whole group at once, tags can be applied in bulk through a CSV import rather than profile by profile.
Turning a tag into an audience
Go to Profiles > Audiences.
Create a new audience.
Add a filter, choose Tag, and enter the tag.
Save, then select Load preview to see who is in it.
A new tag audience takes a few hours to populate fully. If it looks short straight after you build it, that is why. Campaign sending evaluates membership in real time, so a send is not limited by what the preview showed earlier.
Combine the tag with other filters for something more precise, such as "Corporate retreat" and checking in this week. See Audiences.
What people actually tag
Allergies and dietary requirements. The tag travels with the guest, so F&B see it without anyone re-reading the booking notes.
Groups. A conference, a wedding party, a tour group. One tag, one audience, one message.
Value or loyalty. VIP, returning, whatever tier language you use internally.
Interests. Spa, golf, anything a guest has told you they care about, so an offer lands on people who want it.
What this does not do
Tags are case-sensitive and there is no autocorrect. "Nut allergy", "Nut Allergy" and "nut allergy" are three tags and three audiences.
There is no tag management screen. You cannot see every tag in your account, rename one everywhere, or delete one in bulk. Tags are managed profile by profile, which is why the naming convention matters so much.
A new tag audience is not instant. Allow a few hours before judging its size.
Tags are not consent. A "Newsletter" tag does not permit you to send a newsletter. See Guest consent statuses.
Tags are internal. Guests do not see them, so keep the wording professional rather than assuming otherwise.
What to do next
If you want a fixed group of named guests rather than a rule, a list may suit better than a tag. See Add an existing guest to a list.
Getting help
Open Help at the bottom of the left menu and choose Talk to Us, or email support@bookboost.io.