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How does Quanticfy work?
How does Quanticfy work?

Learn about how we gather and match your cost and sales data

Updated over a week ago

We are an attribution solution first

The main value of Quanticfy is to provide you with exhaustive and precise attribution data. Our expertise lies in ad efficiency measurement, so you can know exactly which ad contributed to which sale(s).

Including cost data in our dashboards is a convenience we provide, so you can look at all your shop data in one place. But we don't add value on costs as those are data you already have if you track your media investments. If UTMs and Ad-iDs are not parameterized as we recommend, we cannot guarantee the accuracy of the cost-related data in our dashboards (media spending, ROAS, etc.). Yet we can still guarantee the accuracy of the attribution. You will know for sure which channel led to a specific sale, and which ad(s) if UTMs and Ad-IDs are properly set up.

Gathering cost data

Quanticfy gathers cost data through 2 means: we either retrieve data through APIs connected to ad managers (Google Ads, Meta) or if there are no ad managers available, we offer you the possibility to manually upload the data in our interface (see for instance our Media Spending Influence tool).

Gathering attribution data

Quanticfy also gathers attribution data thanks to our marketing tag. We do so every minute, every day, for all the ads having UTMs. This gives us all UTMs that contributed to a sale. There is no notion of cost in the attribution data, only a list of UTMs connecting specific ad(s) with the specific sale(s).

Matching cost with attribution data

Once we have attribution data and cost data, we match them through the ads (UTMs and Ad Ids). If some ads don't have an ID in their UTM, we cannot match the cost with the sale they contributed to.

If UTMs and Ad-IDs are not set up properly, we are not able to attribute sales, and to connect them with associated costs. This might cause the "Otherpaidfacebook" issue as well as the "otherpaidgoogle" one, if you have multiple Google ads accounts for handling ads in several countries.

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