What is "Otherpaidgoogle"?
When looking at your Sales by Campaign dashboard, you see that instead of having all your Google Ads displayed individually, there is one big campaign called “Otherpaidgoogle” with 0 revenue, that aggregates all the costs (similar to the "Otherpaidfacebook" issue).
Several things can cause this: either the Gclid by-default parameters from Google have been modified (while parameterizing UTMs), or you have multiple Google Ads accounts and Quantic Factory does not have access to the proper ones. Both issues are easy to fix.
If you are looking for help on how to connect your Google account with Quantic Factory, visit this page.
If you altered the Gclid by-default parameters from Google
For us to be able to gather data from your Google Ads account, it is necessary that you connect your Google Ads account with Quanticfy. Read more about how to do this on this page.
⚠ If you altered the by-default Gclid configuration, we can’t guarantee that accurate cost data (ROAS and Media Spending) will be displayed in Quanticfy.
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click, for ad attribution purposes (so we can track the click back to a specific ad).
The by-default configuration should not be modified. If you did, please visit the following pages to help you get back to the default configuration: Tag your Google Ads final URLs and how auto-tagging works on the Google help center.
You can also visit our UTM guide for more information.
If you have multiple Google Ads accounts
Some businesses may need several Google Ads accounts, for handling ads in different countries and languages for instance. If this is your case, please make sure you send us the exhaustive list of Google accounts to include and exclude from our analysis.
You can do so by opening a ticket through the chatbot at the bottom right corner of this page.
If we are not looking at the right accounts, you are at risk of seeing issues arise:
Instead of having a clear view of attribution UTM by UTM (ad by ad) in your dashboards, you might see a single ad called "otherpaidgoogle" that aggregates all the costs and displays 0 revenue
It can also be that we are looking at the right accounts, but your Google ads redirect toward another domain name (a Google ad you paid for from your British account redirects toward your German website for instance). If the endpoint of the URL (.de, .uk...) redirects towards other domain names of your brand, we won't be able to properly classify those costs. To prevent this from happening, please make sure to add the proper links to your ads for each of your accounts.