This dashboard answers the question: Which are my most profitable campaigns?
Where to find it?
The Ads Performance dashboard is located in the Attribution section.
Who is the dashboard for?
The Ads Performance dashboard is mainly relevant for media buyers on a daily or weekly basis, to precisely see which campaigns are performing well and which are not.
How to read it?
The best order source to select is the Online store. It can work with other order sources but might not be as accurate as for the Online store. For stores with a subscription business and using Recharge (coming soon).
For each campaign ID number in the table below the graph, you can see how much each cost and generate in revenue. The ROAS is above 1 for profitable campaigns. It indicates non-profitable campaigns if inferior to 1 (the media spending exceeds the revenue).
How to interpret the results?
To get detailed data about one specific campaign, copy-paste the campaign UTM in the “campaign” field at the top of the page and click “filter”. This will show you to what extent this particular campaign contributed to your revenue over time.
For example, we want to look at the performance of one specific campaign in Paid Google search (versus generic ones).
To do so, you would filter as follows:
choose your period, the rank order, and the order source (here we are looking at all rank orders together),
select Online store as the origin of orders,
choose the channel (here we select Paid Search Google)
type the characters included in the name of your campaign (note that this name can be included in the UTM so that the search is done on the whole UTM) OR copy-paste one specific UTM from the table below the graph.
If the lines between the Channel's performance and the Ad's performance are not similar, look at the gap between them. The Ad line is the revenue generated by the ad selected, and the other line is the revenue generated by the whole channel. The bigger the gap between the two, the less likely the Ad contributed to sales in this channel.
You can also filter by order rank to analyze the impact of this campaign on the acquisition vs. engagement of your customers.