Tags are an essential part of the digital marketer's toolkit to track activity across a website and collect the data to gain a better understanding of campaigns and ad performance.
A marketing or website tag is a segment of code, written in Javascript, that is placed on a brand’s site in order to track user actions and collect data. When a visitor undertakes a specific action that is configured to trigger the tag, that tag collects data about that activity and sends it to Quanticfy.
The tag provides us with the referral from a hit (an interaction with an ad). This referral contains the UTM that allows us to build the customer journey and to provide you with attribution data, so you know exactly where your sales come from.
Code-based tags should be distinguished from image tags - pixel - which, although they play a similar role, are small images, the size of a single pixel, instead of a segment of code. We use a tag (and not a pixel) to provide you with data in Quanticfy.