What is "otherpaidfacebook"?
While looking at your Sales by campaign dashboard, you see a campaign called “otherpaidfacebook” that seems to aggregate the costs of all your campaigns and displays a relatively high Media Spending but no revenue nor sales.
What creates the "otherpaidfacebook" issue?
This is due to missing Ad-ids while configuring your Meta UTM. It means your Meta campaigns (Facebook and Instagram) are not tracked individually but are only seen as one single big campaign.
To fix the issue, you need to make sure to add Ad-IDs to your UTM parameters. (section "For paid media with an Ad Manager").
⚠️ Please be informed that even if you add ad-ids, you won't be able to get your past data back. The tracking will start after you input the ad-ids.
Why are Ad-ids critical to fix this issue?
Here is how Quanticfy works:
We gather cost data
We gather attribution data
We match cost with attribution data
Once we have attribution data and cost data, we match them through the ads (UTMs and Ad Ids). If some ads don't have an ID in their UTM, we cannot match the cost with the sale they contributed to. That is what creates the appearance of one big "otherpaidfacebook" campaign aggregating all the costs.
Read more on our article about how Quanticfy works.