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How do I know if a Huggg message is real?

How to tell a real Huggg voucher message from a scam. The link is the test: real Huggg links always start with launch.huggg.me/ and end with a 16-digit code.

A real Huggg voucher always comes from someone who already supports you: your council, school, or charity, or a company giving you a gift. If you get a message about a Huggg voucher and you're not sure it's real, the link is the test.

Quick check

A real Huggg voucher link will always:

  • Start with launch.huggg.me/

  • End with a unique 16-digit code

If the link starts with anything else, it is not from Huggg.

A real Huggg voucher will also never ask you for money, bank details, card details, or login passwords to claim it. Huggg vouchers are free to receive.

What a real Huggg message looks like

Real Huggg vouchers reach you through different channels depending on the sender. The link is the test, not the channel.

The most common ways you might receive one:

  • An email from Huggg. Comes from notify@huggg.me.

  • A text message from Huggg. Shows as being from Huggg.

  • A message from your council, school, charity, or the company sending you a gift. Some senders distribute voucher links through their own email, text, or printed letters. The link is still real as long as it starts with launch.huggg.me/ and ends with a 16-digit code.

If you got the voucher from notify@huggg.me or a text from Huggg, that's a strong sign the message is real. But not getting one of those doesn't mean it's a scam. Many senders distribute links themselves.

What scams often look like

Common patterns to watch out for:

  • The link doesn't start with launch.huggg.me/. Hover over the link on a computer, or long-press it on a phone, to see where it actually leads.

  • The message asks for bank details, card details, or a one-time code.

  • The message pressures you to act fast: "Claim now or lose your voucher." Real Huggg messages don't pressure you.

  • It comes from an organisation you've never heard of.

  • It has spelling mistakes or awkward English.

If you're not sure

Don't click the link.

Contact the organisation that supports you. Use a phone number or email you already trust, not the contact details in the suspicious message. Ask them whether they sent you a Huggg voucher.

If you still can't tell, forward the message to support@huggg.me and Huggg will check it for you.

If you've already clicked

Clicking the link by itself isn't the main risk. The problem is what comes next: if the scam page asked you for details and you typed them in.

If you only clicked the link and didn't share any information, no action is needed. Close the page and don't go back.

If you typed in your bank or card details, call your bank. They can freeze the card and watch for suspicious activity.

If you typed in a password, change it. If you use the same password anywhere else, change those too.

If you sent the scammers any money, contact your bank, then report it to Action Fraud at actionfraud.police.uk or call 0300 123 2040.

Reporting a Huggg scam

You can help stop scams by reporting suspicious messages:

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