05 - Methodology, Attribution & Data
How attribution works inside Insights, how to read the broadcast revenue number, why Insights and PMS figures may differ, and where the underlying data comes from.
6 articles
- Guest and loyalty data in Bookboost InsightsExplore guest profiles, addresses, consent, and loyalty in the Guests topic, or slice reservations by guest country, loyalty status, and programme.
- Master Profiles in Bookboost InsightsBookboost Insights aggregates guest data at the Master Profile level, so reports and dashboards show one deduplicated view per guest instead of counting duplicate profiles separately.
- Broadcast revenue: how the number is calculated todayWhat the total attributed revenue figure on the Marketing Dashboard represents, why it overstates true influenced revenue, and how to use it correctly.
- How revenue attribution works in InsightsHow Insights links a marketing broadcast to a booking, what the 30-day window means, and current limitations.
- Where Insights data comes fromWhat feeds Insights, how the data is stored, and how to connect it to external BI tools.
- Why Insights numbers may differ from your PMSThe confirmed reasons Insights and PMS figures can differ, and when to escalate.