Bookboost AB

What the total attributed revenue figure on the Marketing Dashboard represents, why it overstates true influenced revenue, and how to use it correctly.

Broadcast revenue: how the number is calculated today

How Insights links a marketing broadcast to a booking, what the 30-day window means, and current limitations.

How revenue attribution works in Insights

What feeds Insights, how the data is stored, and how to connect it to external BI tools.

Where Insights data comes from

The confirmed reasons Insights and PMS figures can differ, and when to escalate.

Why Insights numbers may differ from your PMS

How attribution works inside Insights, how to read the broadcast revenue number, why Insights and PMS figures may differ, and where the underlying data comes from.

05 - Methodology, Attribution & Data

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