The Broadcast revenue tile on the Marketing Dashboard, and the Attributed Revenue column on the Broadcasts table, are the same number at different levels of detail. Both are useful. Both are easy to misread. This article explains exactly what they are.
What the number represents
For each broadcast, attributed revenue is the booking value from guests who received that broadcast and then booked inside your attribution window.
Two dashboard filters change the figure directly:
Attribution Window (days) sets how long after receiving a broadcast a booking still counts. It opens at 30 days or fewer, and you can change it.
Convert to Currency sets the currency every revenue figure is expressed in. It is set to EUR by default.
Neither is a fault in the data. Both mean that a revenue figure only means something alongside the settings that produced it, so quote them when you share the number.
Why the totals overstate true influenced revenue
If a guest received three broadcasts before booking, the booking value is counted against all three. Summing the column therefore produces a number higher than the revenue your broadcasts actually influenced.
Narrowing the attribution window reduces how many broadcasts qualify, so it reduces the overlap. It does not remove it. Any booking with two or more qualifying broadcasts is still counted more than once.
How to use it correctly
Comparing broadcasts against each other. Reliable. Use it.
Identifying your best and worst-performing broadcasts. Reliable. Use it.
Tracking one broadcast's performance over time. Reliable, as long as the attribution window and currency are the same each time you look.
Reporting a single total to finance. Not reliable. Use it for direction, not for precise revenue reporting.
Reconciling with your PMS
If you compare the Insights total against PMS revenue, expect Insights to be higher. The PMS counts each booking once. Insights counts each booking against every broadcast that reached the guest inside the window.
Check the currency as well. If the dashboard is converting to EUR and your PMS reports in local currency, the two figures are not measuring the same thing before you even reach the attribution question.
What is changing
A configurable attribution window has shipped, and it is the filter described above. Work on the multi-touch double count is separate, and until it lands the guidance in this article stands.
What to do in the meantime
If you need a deduplicated influenced-revenue figure for a specific period, raise it with your Account Manager or Support.
Common questions
Can I just divide the total by the number of broadcasts to correct it?
No. The overlap depends on which guests received which broadcasts, and it is different for every campaign. There is no correction factor that works.
Does a shorter window give me a more accurate number?
It gives you a stricter one. A shorter window attributes fewer bookings and produces a smaller total, but it does not remove the double count, and it will miss guests who genuinely booked later because of a broadcast.
Why did my total change when I switched currency?
Every revenue figure is converted into the currency selected in Convert to Currency, so switching it re-expresses the same bookings at a different rate.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.