The total attributed revenue column on the Marketing Dashboard Broadcasts table is useful but easy to misread. This article explains exactly what the number is.
What the number represents
For each broadcast, total attributed revenue is the booking value from guests who received that broadcast and booked within 30 days.
Why the totals overstate true influenced revenue
If a guest received three broadcasts before booking, the booking value is counted against all three. Summing the column therefore produces a number higher than the true total revenue influenced by broadcasts.
How to use it correctly
Comparing broadcasts against each other — reliable. Use it.
Identifying best and worst-performing broadcasts — reliable. Use it.
Reporting a single total to finance — not reliable. Use it for directional insight only, not precise revenue reporting.
Reconciling with your PMS
If you reconcile the Insights total against PMS revenue, expect Insights to be higher. The PMS counts each booking once. Insights counts each booking against every broadcast that touched the guest.
What's changing
A dynamic attribution window is in development. The new model is expected to address the multi-touch issue. The in-app metric label may also change.
What to do in the meantime
If you need a deduplicated influenced-revenue figure for a specific period, raise it with your Account Manager or Support.
Need help?
Contact us through the Talk to Us option on the left menu in the platform, or email support@bookboost.io.