The Marketing Dashboard puts your campaign KPIs and your subscriber numbers on one screen, filtered by date range and property. It is the quickest way to see whether engagement is holding up and whether your contactable audience is growing or shrinking.
Nothing needs setting up. It is populated from the campaigns you have already sent.
Opening the dashboard
Go to Campaigns in the left-hand menu.
Select Marketing Dashboard from the submenu.
Use the date range selector at the top to choose the period.
Use the property selector to filter by one or more properties, if your account manages several.
Top-Level KPIs
The upper half of the dashboard shows campaign performance for the selected period and properties, covering how many messages went out and how guests engaged with them. For what each metric counts, see Email marketing metrics explained.
Subscriber Stats
The subscriber graph shows your audience over time, going back to when your account first became active.
It also plots consent: Granted against Revoked, so you can see whether you are gaining permission to contact guests faster than you are losing it. A revoked line that climbs after a particular send is usually about frequency or relevance rather than the content of that one campaign.
Using it day to day
Subject lines and send times. Comparing open rates across sends shows which subject lines and times of day work for your guests, which feeds straight back into pre-arrival and upsell campaigns.
Database hygiene. A high hard bounce rate damages your sender reputation and affects deliverability for every future email. Watching it here tells you when your guest data needs attention, which matters most for hotels with large OTA-sourced databases.
Refining your audiences. If a segment is underperforming, adjust the filters that build it and send again, rather than rewriting the campaign.
Comparing properties. For a group, the property filter shows which properties' campaigns are converting and which are not, so you can copy what works across the rest.
What this does not do
No revenue attribution. The dashboard reports on message performance, not on what those messages earned. It cannot tell you whether an upsell Broadcast drove room upgrade or food and beverage revenue. Individual Broadcast reports do show attributed revenue: see Broadcast reports.
No cross-channel view. There is no single consolidated screen combining inbox, marketing, and reservation activity.
Marketing campaigns only. It covers Broadcast campaign performance and subscriber numbers, not conversations handled by your team.
For deeper reporting, Bookboost Insights is a paid add-on with an extended Marketing Dashboard alongside Inbox and Reservations dashboards, connected to your guest profiles. Speak to your Customer Success Manager or email support@bookboost.io.
What to do next
For delivery and reachability rather than engagement, see Reports overview. For a single campaign's numbers, open that campaign's own Reports tab.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.