The Marketing dashboard puts your campaign performance, your subscriber numbers and your audiences on one screen. It is the quickest way to see whether engagement is holding up, whether your contactable audience is growing or shrinking, and which campaigns are carrying the results.
Nothing needs setting up. It is populated from the campaigns you have already sent.
Opening the dashboard
Go to Campaigns in the left-hand menu.
Open Campaign reports.
Choose Marketing dashboard. The screen is headed "An overview of the performance of all your campaigns and audiences".
Use Select dates at the top to choose the period.
Campaign reports holds three screens: Marketing dashboard, Campaigns and Reach. This article covers the first. See Reports overview for the other two.
The date range offers nine periods: All time, Today, Yesterday, This week, Last week, This month, Last month, This year and Last year, plus a custom range of your own. Confirm with Apply. The same nine are used on every report in Bookboost, and Reports overview describes the two ways they are presented.
The period applies to the KPIs and the three tabs. It does not apply to the subscriber graph, which always runs from when your account first became active.
The nine KPIs
Across the top of the screen, for the period and properties you have chosen:
Sent, Opened and Clicked, as counts.
Open rate and CTR, as percentages.
Broadcast revenue, the revenue attributed to your Broadcasts.
Hard bounce rate, Soft bounce rate and Marked spam rate.
The last three are the health check. A rising hard bounce rate means your guest data is decaying, and it damages deliverability for every future email rather than only the campaign that caused it. Marked spam rate is the one to act on fastest: a spam complaint teaches the receiving mail provider to treat your future messages the same way. For what each metric counts, see Email marketing metrics explained.
Subscribers
Below the KPIs, the subscriber graph plots Granted against Revoked consent by month, going back to when your account first became active. It has its own Select consent filter, so you can plot one consent type rather than all of them together. That is the setting to reach for when you have separate marketing and transactional consents and only one of them is moving: without it, a healthy overall line can hide a marketing consent that is quietly shrinking.
Three figures sit beside the graph:
Active subscribers, the guests you currently have permission to contact.
Churned subscribers, the ones you have lost.
Churn rate, the second as a share of the total.
A churn rate climbing after a particular send is usually about frequency or relevance rather than the content of that one campaign.
The three tabs
The bottom half of the screen is a table with three tabs, and this is the part of the dashboard people most often miss. Every column heading sorts.
Journeys. One row per Journey: Name, with its trigger underneath, Property, Audience(s), Sent, Opened and Clicked. Sorting by Opened is the fastest way to find which automated campaigns are actually being read.
Broadcasts. The same columns plus Revenue, so you can rank one-off sends by what they earned rather than by what they scored.
Audiences. A different table altogether: Title, Property, Categories, Matches, Reservations, Total Value and Average Value. This is the only screen in Bookboost that puts a monetary value against a segment, so it is where you find out which of your audiences is worth building campaigns for. Average Value is usually the more useful of the two, because a large audience will always win on total.
Why the open rate here differs from the Broadcasts list
The same Broadcast can show two different open rates in two places, and neither is wrong.
On this dashboard, a percentage is a share of Sent. On the Broadcasts list, it is a share of everything the campaign attempted, which is sent plus failed plus still to go.
Take a Broadcast that sent to 192 guests and failed for 25, with 117 opens. Here it reads 60.9 per cent, because 117 of 192 opened. On the Broadcasts list the same 117 reads 53.9 per cent, because it is measured against all 217.
Use this dashboard when you want to know how the message performed with the guests who received it. Use the Broadcasts list when you want to know how the campaign performed overall, failures included.
Using it day to day
Subject lines and send times. Comparing open rates across sends shows which subject lines and times of day work for your guests, which feeds straight back into pre-arrival and upsell campaigns. See Email subject ideas.
Database hygiene. Watch the three rate KPIs. They tell you when your guest data needs attention, which matters most for hotels with large OTA-sourced databases.
Refining your audiences. The Audiences tab shows which segments carry value. If one is underperforming, adjust the filters that build it and send again, rather than rewriting the campaign.
Comparing properties. For a group, the property filter shows which properties' campaigns are converting and which are not, so you can copy what works across the rest.
What this does not do
Revenue is attributed by audience membership, not by clicks. A targeted guest who never opened the message still counts if they book within the window, so a Broadcast sent to guests who were likely to book anyway will show revenue it did not cause. See Broadcast reports.
No revenue breakdown. It cannot tell you whether the money came from a room upgrade or from food and beverage, only that a booking followed.
No cross-channel view. There is no single screen combining inbox, marketing and reservation activity.
Marketing activity only. It covers campaigns and audiences, not conversations handled by your team.
For deeper reporting, Bookboost Insights is a paid add-on with an extended Marketing dashboard alongside Inbox and Reservations dashboards, connected to your guest profiles. Speak to your Customer Success Manager or email support@bookboost.io.
What to do next
For delivery and reachability rather than engagement, see Reports overview. For a single campaign's numbers, open that campaign's own Reports tab: see Journey reports or Broadcast reports.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.