The Marketing Dashboard tracks campaign engagement, audience health, and broadcast revenue across your journeys and broadcasts.
Which dashboard is this? This Marketing Dashboard is inside Insights. It is separate from the Marketing/Campaigns area of the main Bookboost platform.
Filtering the dashboard
A filter bar at the top controls every tile on the dashboard:
Property — focus on a single property or see the whole portfolio.
Metrics Date — set the period under review (for example, the past complete month).
Compare to — choose a comparison period (e.g. Previous Period) to show change over time.
Campaign Name — filter to a specific campaign.
Campaign Slug — filter by the campaign's name in code form.
Campaign Type — filter by type of campaign.
Campaign Category — filter by campaign category.
Headline metrics (KPI tiles)
Across the top, KPI tiles summarise the period, each showing the value plus the change against your comparison period:
Sent
Opened
Clicked
Open Rate
CTR
Broadcast revenue
Audience health
A set of tiles tracks how your subscriber base is changing:
Active Subscribers
Churned Subscribers
Churn Rate
Subscribers — a chart of active versus churned subscribers over time.
AI summary
A written summary at the top describes the period's headline movements in plain language. It is generated by AI — verify anything important against the tiles before acting on it. The summary runs on a capped number of rows, so on large datasets it may not be fully comprehensive.
The tiles in detail
Channel Type — a breakdown of activity by channel (Email, SMS, WhatsApp).
Journeys — a table by campaign and property showing Sent, Opened, and Clicked. Journeys are reported on engagement only and do not report attributed revenue, so their Total Revenue shows as 0.
Broadcasts — a table by campaign and property showing Sent, Opened, Open Rate, Clicked, CTR, and Total Revenue.
Reading the broadcast revenue number
The Broadcast revenue KPI and the Total Revenue column on the Broadcasts table are useful but easy to misread.
Attribution applies to broadcasts only and uses a 30-day window: a booking is attributed to a broadcast if the guest received it within the 30 days before booking. If a guest received several broadcasts before booking, that booking value is currently counted against every one of those broadcasts, so summing the column produces a number higher than the true total influenced revenue.
Use it as follows:
Comparing broadcasts against each other — reliable.
Identifying best and worst performers — reliable.
A dynamic attribution window is in development. For the full explanation, see Broadcast revenue: how the number is calculated today.
Best for
Marketing Managers and CRM leads.
Need help?
Contact us through the Talk to Us option on the left menu in the platform, or email support@bookboost.io.