The Marketing Dashboard tells you what your campaigns did over a period you choose: how many messages went out, how many guests opened and clicked, how your subscriber base moved, and how much booking revenue is attributed to your broadcasts.
Which dashboard is this? This Marketing Dashboard is inside Insights, and appears as Marketing Dashboard v2. It is separate from the Marketing and Campaigns area of the main Bookboost platform.
Filtering the dashboard
A filter bar at the top controls every tile at once.
Property. Focus on a single property or see the whole portfolio.
Convert to Currency. Every revenue figure on the dashboard is converted into the currency you pick here. There are a few currencies to choose from, and it is set to EUR by default. If your properties bill in different currencies, this is what makes the totals comparable.
Metrics Date. The period under review. It is set to the past one complete month by default.
Compare to. The comparison period behind the "vs last period" figures on each tile. It is set to Previous Period by default, and you can also choose Previous Day, Previous Week, Previous Month, Previous Quarter, or Previous Year.
Attribution Window (days). How long after receiving a broadcast a booking still counts towards it. Set to 30 days or fewer by default. See below.
Campaign Name. Filter to a specific campaign.
Campaign Type. Filter by type of campaign.
Campaign Category. Filter by campaign category.
Language. Filter to the language a campaign was sent in. There are 55 values to choose from: 54 languages, plus Unknown for campaigns where no language was recorded.
Channel. Filter to Email, SMS, WhatsApp, Web, or Other.
If some filters are missing, widen your browser window. On a narrow window the filter bar collapses and tucks the last few filters behind a small chip showing a number, such as +6. Nothing has been removed. Make the window wider, or select the chip, and they all reappear.
Setting the attribution window
Attribution Window (days) is the one filter that changes how revenue is calculated rather than which rows are shown. It works like any other numeric filter: pick a comparison, then type a number of days.
The comparisons available are: is equal to, greater than, less than, between, is not equal to, not between, greater than or equal to, less than or equal to, is null, is not null, and matches a user attribute.
The dashboard opens on less than or equal to 30, which means a booking counts towards a broadcast if the guest received that broadcast within the 30 days before booking. Shorten it to 7 to see only the bookings that followed quickly, or lengthen it if your guests book further ahead. Whatever you choose applies to the Broadcast revenue tile and to the Attributed Revenue column at the same time.
Two things to keep in mind. A longer window will always produce a larger revenue figure, because more bookings fall inside it, so a window is only meaningful when compared against the same window. And the window does not fix the double count described below.
Headline metrics
Across the top, six tiles summarise the period, each showing the value and the change against your comparison period.
Sent
Opened
Clicked
Open Rate
CTR
Broadcast revenue
Audience health
A set of tiles tracks how your subscriber base is changing.
Active Subscribers
Churned Subscribers
Churn Rate
Subscribers, a chart of active against churned subscribers over time.
The AI summary
A written summary at the top describes the period's headline movements in plain language. It is generated by AI, so verify anything important against the tiles before acting on it.
The summary runs on at most 1,000 rows. On a large portfolio it will say so, and it means the summary is describing part of your data rather than all of it. The tiles themselves are not limited in this way.
The tiles in detail
Channel Type. A breakdown of activity by channel, across Email, SMS, WhatsApp, Web, and Other.
Journeys. A table by campaign and property, showing Language, Channel, Sent, Opened, and Clicked. It also has an Attributed Revenue column, and that column is always 0. Attribution applies to broadcasts only, so journeys are reported on engagement.
Broadcasts. A table by campaign and property, showing Language, Channel, Sent, Opened, Open Rate, Clicked, CTR, and Attributed Revenue.
Both tables show 25 rows at a time, with arrows underneath to move through the rest. Every column header has a small information icon, and hovering over it gives you the definition of that field.
Reading the attributed revenue number
The Broadcast revenue tile and the Attributed Revenue column are useful, and they are easy to misread.
A booking is attributed to a broadcast when the guest received that broadcast inside your attribution window before booking. If a guest received several broadcasts before booking, that booking value is currently counted against every one of them. Summing the column therefore gives you a number higher than the revenue your broadcasts actually influenced.
So:
Comparing broadcasts against each other. Reliable. Use it.
Identifying your best and worst performers. Reliable. Use it.
Reporting a single total to finance. Not reliable. Use it for direction, not for precise revenue reporting.
For the full explanation, see Broadcast revenue: how the number is calculated today.
Common questions
I changed the attribution window and my revenue figure moved. Which one is correct?
Both. The figure answers the question "how much booking value came from guests who received this broadcast within X days", and you have changed X. Pick a window, use it consistently, and compare like with like.
Why does every journey show 0 attributed revenue?
Attribution currently applies to broadcasts only. Journeys are reported on sends, opens, and clicks. A 0 in that column is not a data problem.
Why is my revenue figure different from last month even though I did not change anything?
Check Convert to Currency and Attribution Window as well as the date filter. Both change the number, and both persist while you have the dashboard open.
Some of my filters have disappeared.
The filter bar collapses on a narrow browser window. Widen the window and they come back.
Who is this dashboard for?
Marketing Managers and CRM leads.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.