Every Broadcast has a Reports tab showing what the send actually did: who received it, who engaged, and how much booking revenue is attributed to it. It covers every channel the Broadcast used, so a campaign sent by email and WhatsApp is reported in one place.
Opening a Broadcast report
Go to the Broadcast section.
Open the Broadcast's three-dot menu and choose View Report.
The report opens on the Performance tab.
There are two tabs. Performance is the totals, described below. Schedules is the row-by-row detail behind them, one line per guest, and it is where you go when the question is about one specific guest rather than the campaign as a whole.
What each metric means
Total. Every message the Broadcast generated. On a finished Broadcast this is exactly Sent plus Failed.
Sent. Messages that went out.
Failed. Messages that could not be delivered, usually incorrect or missing contact details.
Hard bounce. Permanent email delivery failures, such as an address that does not exist. See Email marketing metrics explained.
Marked Spam. Guests who reported the message as spam.
Replies. Guests who responded to the message.
Optouts. Guests who unsubscribed from future messages.
Revenue. Gross revenue, including taxes, from reservations made by targeted guests within 30 days of the campaign. See the note on attribution below.
Revenue per click. Revenue divided by the total number of clicks.
Unique opens. Guests who opened the message. Counted once per guest.
DR conversions. Digital Reception form submissions triggered by the Broadcast.
Unique CTR. Unique clicks divided by unique opens, as a percentage.
Unique clicks. Guests who clicked at least one link. Counted once per guest.
Clicks per link. Total clicks each link received, listed per URL. This normally exceeds Unique clicks, because one guest can click the same link several times.
Marked Spam is the metric to act on. A guest reporting a message as spam does more damage than a bounce, because it teaches the receiving mail provider to treat your future messages the same way, for every guest and not only that one. Anything above nought is worth understanding: it usually means the message reached guests who did not expect it, or reached them too often.
Two metrics are not on this report. Soft Bounces is a column on the Broadcasts list rather than a figure here, so check the list if you need it. And there is no Delivered figure on a Broadcast, though there is one on a Journey report: on a Broadcast, Sent minus Failed is as close as you get.
How revenue is attributed
Revenue is attributed by membership of the campaign audience, not by clicks. If a targeted guest books within 30 days of the campaign, that booking counts towards the campaign's revenue whether or not they opened or clicked the message.
This is worth knowing before you compare campaigns. A Broadcast sent to a large audience of guests who were likely to book anyway will show high revenue without having caused much of it.
Filtering and tracking over time
The calendar icon above the report opens a Select period dropdown with nine periods: All time, Today, Yesterday, This week, Last week, This month, Last month, This year and Last year. Underneath them, Select custom dates takes a range of your own. Confirm with Apply.
On a Broadcast this catches people out more than it does on a Journey, because a Broadcast is a single send on a single day. Narrow the period to one that does not include that day and the whole report reads as though nothing happened. All time is the safe setting when you are checking an older send.
The Reports screens offer the same nine periods, laid out differently. See Reports overview.
Below the metrics, an Events graph shows how the send developed after it went out, plotting Opens, Clicks and Unsubs against time. The 4h, 8h, 1d and 3d toggles change how far past the send you are looking.
This is the graph that tells you when your guests actually read email. Most of the opens on a Broadcast arrive in the first few hours, so the shape of that curve is a better guide to your next send time than any general advice about the best hour to send.
What this does not do
No click-based revenue attribution. Revenue is credited on audience membership, so a guest who never opened the message still counts if they book within the window.
No cross-device or session tracking. Returning visitors are not followed across devices or sessions, so the report cannot tell you which device or visit led to a booking.
Delivery to the guest is not guaranteed. Bookboost delivers the message to the channel. If a guest has blocked SMS, WhatsApp, or email from the hotel, or their email domain blocks it, the message will not arrive.
Missing contact details limit reach. Guests without a valid email address or phone number cannot be contacted at all, and show up as Failed.
The percentages here are not the ones on the list. This report gives counts. The Broadcasts list shows percentages against everything the campaign attempted, and the Marketing dashboard shows them against Sent, so the same open figure can read as two different rates. See The Marketing Dashboard.
What to do next
If Failed is high, the problem is your guest data rather than the campaign. See Reports overview for the Reach report, which shows how much of your database is contactable at all. For automated campaigns, see Journey reports.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.