The Reports section answers two different questions. Reach tells you how many of your guests you are able to contact at all. Campaigns tells you how many of the messages you sent actually got through. Between them they set the ceiling on what any campaign can achieve, and show you where it is leaking.
Opening the Reports section
Go to Reports in the left-hand menu.
Use the date range selector at the top to choose the period you want.
If your account manages several properties, use the property selector to filter by location.
Pick the sub-section you need from the left menu.
The sub-sections
Marketing Dashboard. Campaign KPIs and subscriber stats for Broadcast campaigns. See The Marketing Dashboard.
Campaigns. Delivery performance across all campaigns and channels.
Reach. How contactable your guest database is.
The Reach report
Reach shows how many of your guest profiles have contact details Bookboost can actually send to. It is filtered by the date range you selected.
The Reachability graph at the bottom shows how that has trended over time, with a Day, Week, or Month toggle and separate lines for Guests, Has phone, Has email, Has any, and Has both.
Why this matters. If a large share of your guest emails come from an OTA, your ability to contact those guests directly is limited to that OTA's environment. Reach is where you see how big that gap is, and whether the data you collect at check-in is closing it.
The Campaigns report
Campaigns shows the delivery performance of everything you have sent, across every channel. It has two tabs: Performance for aggregate delivery stats, and Campaigns for a per-campaign breakdown.
Sent and failed messages are split by channel, across WhatsApp, SMS, Email, and Messenger, so you can see whether one channel is dragging the rest down. The Campaign Usage graph at the bottom plots sent against failed volume over time, with the same Day, Week, or Month toggle.
Why this matters. A high hard bounce rate damages your sender reputation, which affects deliverability for every future email, not just the campaign that caused it. This is worth watching regularly if your guest database is largely OTA-sourced. See Email marketing metrics explained for what each metric counts.
What this does not do
No single combined view. Each sub-section reports on its own data set. There is no one table that puts messaging, campaign, and task metrics side by side.
Bookboost activity only. Reports cover what happened in Bookboost. Data from your PMS or other systems is not included unless it is integrated.
OTA emails count as reachable. An anonymised OTA address, for example a Booking.com one, counts towards your email reachability but may not deliver reliably outside that OTA's environment. Your real reach can be lower than the number shown.
The date range resets. It applies for the session and clears when you navigate away, so set it again each time you open a report.
What to do next
For marketing KPIs such as open rate, CTR, and subscriber stats, see The Marketing Dashboard. For a single campaign's results, open its own Reports tab: see Broadcast reports or Journey reports.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.