Journeys are shown as a board, grouped by where they sit in the guest's stay. Broadcasts are shown as a table, because a Broadcast is a single send and its result is a set of numbers. Those numbers are on the list itself, so for most questions you never have to open a report.

Go to Campaigns, then Broadcast in the left menu.

Each row also has a menu at the end of it, holding the same actions as a campaign card.

Progress is a stacked bar with three parts, and the number inside each part is a count rather than a percentage:

Hover over a segment to see which is which. On a Broadcast that has finished, the third number is nought and the bar is just green and red.

This is the part worth knowing, because it is easy to read the numbers as better or worse than they are. Every percentage in the metric columns is calculated against the total number of messages, which is sent plus failed plus still to go, not against the number sent.

Take a real row. Progress reads 192 green, 25 red, nought empty, so the total is 217. Unique Opens shows 117 and 53.9 per cent, because 117 divided by 217 is 53.9 per cent. Read against the 192 that actually went out it would be 60.9 per cent.

So a Broadcast with a lot of failures looks worse on every engagement column than it really was, and the fix is to look at Progress first. If the red segment is large, your open and click rates are being diluted by guests who never received anything, and the problem to solve is contact data rather than content.

Marked Spam and Soft Bounces are not on the Journey report or the Reports screens, so this list is where you find them.

Marked Spam is one to watch. A guest reporting a message as spam does more damage than a bounce, because it teaches the receiving mail provider to treat your future messages the same way, for every guest and not just that one. Anything above a nought here is worth investigating: usually it means the message went to guests who did not expect it, or too often.

Soft Bounces are temporary, so they are not a reason to remove an address. A soft bounce that repeats on every send is a different matter, and behaves like a hard bounce in practice.

See Email marketing metrics explained for the full definitions.

Above the table: a Title box for free text, then Status, Categories, Audience, Channel, Created By, Created At and Scheduled For, with Reset to clear the lot.

Scheduled For is the one the Journey board does not have, and it is how you find what is going out next rather than what has already gone.

The Status filter and the Status column do not use the same vocabulary. The column describes the send, so Sent 9 months ago or (Draft). The filter offers the four campaign statuses instead: Active, Archived, Draft and Inactive. Archived Broadcasts are hidden until you filter for them, exactly as on the Journey board.

Open Talk to Us in the left menu of the platform, or email support@bookboost.io. Tell us the Broadcast name and which column is not reading the way you expect.