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What's New in Activate?

September 2026: Activate 3.0

Activate 3.0 was released in September 2026. It brings new capabilities designed to help Activators build richer, more engaging, and perfectly-timed activation experiences for participants.

Key capabilities:

  • Deployment scheduling and calendar: Set launch dates and times in the deployment time zone, and visualize how scheduled deployment elements unfold over time.

  • Scheduled step unlocking: Decide exactly when program steps become available, using automatic rule-based scheduling or custom dates.

  • Step messages: Create and manage announcement messages that align with each step unlock.

  • Insights wall and notifications: Browse, search, sort, filter, and engage with insights in one place, and be notified when relevant activity happens.

  • Activator onboarding: Get guided tooltip tours on novel or complex pages, helping Activators build with more confidence.

  • Participant onboarding: Welcome participants with Activator-designed slides and system-generated guidance for using the platform.

  • Delete organizations: Organization owners can safely schedule deletion with verification, a cancellation period, and access lockdown while deletion is pending.

  • Theme color selection: Customize programs with primary and secondary colors.

  • Video embedding: Add supported video content in rich text fields throughout a program.


April 2026: Activate 2.0

Activate 2.0 was released in April 2026. Its goal is to make Activate’s existing no-code interface even more powerful.

Key capabilities:

  • In-cog branching: Create dynamic responses to participant input, making conversations more relevant and engaging.

  • Formulas: Create expressions with numbers, variables, strings, and mathematical operators to use for branching or other calculations.

  • Analytics for variables: Surface data on the metrics that matter to determine program impact.

  • Activity feed: Monitor live deployments with actionable daily insights about participant engagement and key milestones.

  • Nudge messaging: Welcome participants to your program, nudge them to begin, or encourage them to come back with automated emails.

  • Mobile updates: Improvements that make it easier for participants to use on a mobile device.

  • Self-service onboarding: Cognician staff can invite Activators to create an organization and experience Activate for themselves.

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