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Why is there missing tracking in Klaviyo?
Why is there missing tracking in Klaviyo?

Understand and fix the issue of missing tracking in Klaviyo

Updated over a week ago

You have connected your Klaviyo account to Quantic Factory following the steps described on this page. Yet, you see that there seems to be missing tracking in Klaviyo. There are two settings to check in Klaviyo to fix this: the general level settings and the campaign level settings.

If you need help connecting your Klaviyo account to Quantic Factory, visit this page.


At the general settings level

First, go to your Klaviyo account and make sure you activated the Automatically add UTM parameters to link in the general UTM tracking settings in Klaviyo (as indicated in the screenshot below).


At the campaign level

Then, make also sure that you activate the UTM tracking at the campaign level.

For this, go to Campaign, and click on the campaign's title of an unsent campaign (you can't modify tracking parameters for already sent campaigns).

Then make sure that the toggle is activated for the Include tracking parameters tracking option.

⚠ Sometimes the settings of one campaign can override the general settings so this needs to be done for each campaign, one by one.

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