Brand Switch (formerly called MyDeals) and Generic Switch (formerly called APM+) are exclusive benefits accessible to you as a PSUK member that are available on the PSUK Portal.

Generic Switch manages any potential brand to generic and MR/SR/XL substitutions that you may want to take advantage of in order to maximise your practice profitability.

Whereas Brand Switch manages brand to brand and UK to PI substitutions.

You can activate these substitutions on a product-by-product basis on the PSUK Portal, with both propositions having their own tab.

A list of your active Brand Switch or Generic Switch deals are displayed on the Active Deals table on either the Brand Switch or Generic Switch tab on the PSUK Ordering Portal: