Brand Switch (formerly called MyDeals) and Generic Switch (formerly called APM+) are exclusive benefits accessible to you as a PSUK member that are available on the PSUK Portal.

Generic Switch manages any potential brand to generic and MR/SR/XL substitutions that you may want to take advantage of in order to maximise your practice profitability.

Whereas Brand Switch manages brand to brand and UK to PI substitutions.

You can activate these substitutions on a product-by-product basis on the PSUK Portal, with both propositions having their own tab:

To activate a deal (we will use Brand Switch as an example), select the relevant tab and then click on the blue Available Deals button. This will then display all of the deals that you can activate. The deals are sorted by their creation date, with the newest deals at the top of the list.

By clicking on the deal name, you will see a brief explanation of what will happen if you choose to activate the deal:

If you choose to activate a deal, click on the green Activate button. You will then see the same explanation of what the deal will do and be asked to Accept/Confirm that you want to activate the deal:

Once activated, this deal will appear in the Active Deals table, which will also show you when each deal was activated:

For more information on Generic Switch and Brand Switch and how they can benefit your practice, please contact your PSUK Dispensing Doctor Account Manager.