Set up WhatsApp Business, get templates approved, and understand pricing and country availability.
12 articles
- What you need before connecting WhatsAppThe four requirements, how Meta's business verification works, and how long it takes.
- Get notified when a WhatsApp template is rejectedTurn on the per-operator rejection notification so a blocked template does not sit unnoticed.
- WhatsApp country coverageThe countries where WhatsApp is blocked, and what to send guests there instead.
- WhatsApp template categories: Utility & MarketingWhat each category means for consent, content, and cost, and how to pick the right one.
- Connect WhatsApp to BookboostThe connection itself, step by step, from Settings to Meta verification to activation.
- WhatsApp message templatesWhat a template is, how to create and submit one, the character limit, and what each status means.
- WhatsApp error: "This message was not delivered to maintain a healthy ecosystem"Why WhatsApp declines a marketing message to one guest, and how to make it happen less often.
- Add call-to-action buttons to a WhatsApp templateThe three button types, how to add them, and the rules that stop a template saving.
- Get a WhatsApp template approvedSix rules that get templates through Meta's review, what to do when one is rejected, and what Missing means.
- The NOT SENT status on a WhatsApp templateWhy a template never reached Meta, how to get it unstuck, and how NOT SENT differs from Rejected.
- Using a Mews token in a Link button URLThe pattern that lets a Mews deep link work as a WhatsApp Link button, and the encoding trap that breaks it.
- Keeping your WhatsApp templates in the Utility categoryHow to word and check your WhatsApp templates so transactional messages stay classified as Utility rather than Marketing, and what to do if one has moved.