Three toggles at the final step of a Broadcast decide whether your links are trackable, whether your SMS reaches Nordic phone numbers at all, and which language each guest receives. They are easy to miss, and worth checking before you publish.

A Broadcast has three: Shorten links, Automatic UTM tracking and Prioritize language. A Journey has a fourth, First per day, which has no meaning on a one-off send. See Journey campaign advanced settings.

When this is on, Bookboost shortens any URL in your message using its own shortener. Keep it on for SMS and WhatsApp unless you have a specific reason not to, for two reasons.

First, delivery. If links go out through a public shortener in an SMS, the message will most likely not reach guests with phone numbers in the Nordics, because of carrier restrictions. Bookboost's own shortener avoids that.

Second, tracking. Click tracking only works on shortened links. Turn this off and you lose click data for SMS and WhatsApp. Email tracking is not affected either way.

It also carries UTM tracking, which is the next toggle.

When this is on, Bookboost adds UTM parameters to the links in your message, so visits arriving from the Broadcast are identifiable as campaign traffic in your own analytics rather than turning up as direct visits. It replaces the job of adding parameters by hand to every link before you send.

There is nothing to configure. The parameters are built for you.

It only works when Shorten links is on. The parameters are appended as your links pass through Bookboost's shortener, so the shortener has to be doing the work. Turn Shorten links off, or run a property whose setup does not use shortening, and nothing is appended even with this toggle on. The two go together, and the order to switch them on is Shorten links first.

To see exactly what reaches your analytics, look at a link in a Broadcast that has already sent, or ask us and we will tell you what the parameters are set to.

This toggle decides what wins when a guest's preferred language and your preferred channel point in different directions.

On: language wins. The system picks the template in the guest's preferred language, even if that means sending on a different channel to the one you set as default.

Off: channel wins. The system sends on the preferred channel, using whichever language template exists for it.

Turn it on if you run a multilingual property and reaching guests in their own language matters more than the channel. Leave it off if a particular channel is non-negotiable for you.

See Schedule a recurring broadcast if this Broadcast should repeat on a schedule.

Open Talk to Us in the left menu of the platform, or email support@bookboost.io. Tell us the Broadcast name and which setting you are asking about.