Before you start configuring Bookboost, it helps to understand the platform's core terminology. These eight terms come up constantly — and confusing them leads to misconfigured campaigns and wasted time.

An operator is a member of your team who has access to the Bookboost platform. Each operator has a login, a role, and a set of permissions. Operators are not guests.

You manage operators under Settings → Operators.

A guest is a person who has or had a reservation at your property. Guest profiles are created automatically when your PMS syncs reservation data to Bookboost. Each profile holds contact details, reservation history, consent status, and channel data.

A channel is a communication method: Email, WhatsApp, SMS, Facebook Messenger, Booking.com, Expedia, or Web Messenger. Each channel must be set up separately in Bookboost before it can be used in campaigns or the Inbox.

Channels are configured under Settings → Channels and Settings → Integrations.

An Audience is a dynamic segment of guest profiles, defined by filters you set — for example, "all guests arriving in the next 7 days" or "all guests who stayed more than twice in the last 12 months." Audiences are used to target Journeys and Broadcasts.

Audiences update automatically as guest data changes.

A Journey is an automated campaign that triggers based on a reservation event — for example, 3 days before check-in, or 1 day after checkout. Once you activate a Journey, it runs continuously for every guest who meets the trigger conditions. You set it up once.

Use Journeys for: pre-arrival emails, booking confirmations, post-stay feedback requests, upsell offers.

→ See Journeys vs. Broadcasts — Which One Do You Need?

A Broadcast is a one-off campaign you send manually or schedule for a specific date. It goes to a defined audience at a defined moment in time — and does not repeat.

Use Broadcasts for: seasonal promotions, re-engagement campaigns, operational updates, newsletters.

→ See Journeys vs. Broadcasts — Which One Do You Need?

The Inbox is the Bookboost interface where all inbound guest messages are received and managed. It is not a channel — it is the place where messages from all your channels arrive together. Think of it as a shared team inbox, like a hotel's front desk message queue.

These are the same thing. The feature was originally called Digital Reception and has been standardised to Guest App. If you see either term in the platform or documentation, they refer to the same module.