Introduction
Bookboost offers two powerful ways to send messages to your guests: Broadcasts and Journeys. Understanding how scheduling works in each helps you choose the right tool for the right situation — whether you're sending a one-time promotion or setting up ongoing automated communication.
Main Concept: Two Types of Campaign Scheduling
Bookboost's campaign tools are built around two distinct scheduling models. A Broadcast is a one-off message sent once at a specific time. A Journey is an event-triggered automation that runs continuously for every guest who meets the defined conditions.
📸 A Broadcast's audience is a snapshot
This is the most important practical difference between the two. When a Broadcast is published, Bookboost works out who matches your audience at that exact moment and sends to that list. Reservations created afterwards are never included, because the list was already fixed when the Broadcast went out.
A Journey does the opposite: it keeps listening, and sends to every reservation that matches the trigger and audience going forward. That is why a Journey reaches bookings that did not exist yet when you set it up, and a Broadcast cannot.
Use Cases
Broadcasts are ideal for:
One-time promotions or seasonal offers
Announcements to a specific guest segment
Manual sends where you want full control over timing
Journeys are ideal for:
Automated pre-arrival messages (e.g., 3 days before check-in)
Post-stay follow-ups sent after every checkout
Any recurring message that should go out every time a reservation meets certain criteria
Configuration and Setup
⚙️ Scheduling a Broadcast
Navigate to Campaigns → Broadcasts and create or open a Broadcast.
In the Time field, choose one of:
Then finish setting up the send:
Review the scheduled time carefully. The time displayed is in your property's time zone.
If your local time zone differs from the property's, hover over the "?" icon to see the time difference and confirm the send time is correct.
Confirm and save your Broadcast.
⚠️ Broadcast Sending Limits
Every property has a limit on how many guests a single Broadcast can reach. Before publishing, Bookboost tells you roughly how many people the campaign will reach and how many of them are reachable by email and by phone. If your audience is larger than your current limit, contact Support before sending — please allow at least 24 hours so we have time to raise it.
⚙️ Scheduling a Journey
Navigate to Campaigns → Journeys and create or open a Journey.
Define the Trigger — this is the "when" of your Journey. Examples:
Then activate it:
Once configured, the Journey will run continuously, sending the message automatically to every reservation that matches the trigger and audience going forward.
Activate the Journey to start it.
🤔 Not Sure Which to Use?
Use a Broadcast when you want to send a message to a guest list at a specific date and time.
Use a Journey when you want a message to go out automatically every time a guest meets a condition.
Need both? If you want to reach the guests who have already booked and everyone who books later — for example, everyone staying on the night of an event — run a Broadcast for the current bookings and a Journey for the new ones. See Reach current and new bookings for a one-off event.
Conclusion
Choosing the right scheduling method ensures your guests receive the right message at the right time — without unnecessary manual effort. Use Broadcasts for controlled, one-time sends and Journeys for powerful, ongoing automation tied to reservation events. Properly configured, these tools help you deliver a consistent and timely guest experience every time. 🏨✨
Support
Please contact us through the 'Talk to Us' option on the left menu in the platform, or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support.