Introduction
When building an audience in Bookboost, filters are the rules that determine which guest profiles are included in a segment. This article covers Behavioural & Campaign filters — filters based on how guests have interacted with your previous campaigns.
These filters allow you to segment guests by their engagement history, helping you reward active contacts, re-engage passive ones, and avoid over-communicating with guests who have recently received messages. 🎯
Main Concept
Behavioural & Campaign filters target data generated by your guests' interactions with campaigns sent through Bookboost. Each filter has an Include or Exclude toggle:
Include — only guests who match the condition are kept in the audience.
Exclude — guests who match the condition are removed from the audience.
Filters work with AND logic — guests must meet every filter you add to be included.
Filters
📧 Opened Campaigns
Filters guests who opened a specific campaign email.
Select one or more campaigns from the dropdown.
All Time toggle — when off, activates a time window (e.g. within the last 30 days).
Exclude selected — removes guests who opened the selected campaign(s). Useful for suppression.
Good for broader re-engagement — targets guests who showed at least minimal interest.
👆 Opened and Clicked Campaigns
Filters guests who both opened and clicked a link inside a specific campaign email.
Select one or more campaigns from the dropdown.
All Time toggle — when off, activates a time window.
Exclude selected — inverts the filter.
This is a high-engagement filter — these are your most active and interested contacts.
📨 Received Previous Campaigns
Filters guests who have already received a specific campaign.
Select one or more campaigns from the dropdown.
Within X Days — define a time window to limit the filter (e.g. received within the last 7 days).
Exclude selected — removes guests who have already received the campaign. Powerful for suppression — avoiding over-communication with guests who were recently messaged.
Tip: combine Exclude selected with Within X Days to prevent sending too frequently to the same guests.
Support
Please contact us through the 'Talk to Us' option on the left menu in the platform, or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support.