Introduction
The Marketing Dashboard in Bookboost gives hoteliers a clear, high-level view of how their marketing campaigns are performing. Whether you're tracking email opens, measuring click-through rates, or monitoring your subscriber base over time, this dashboard brings all the key metrics together in one place — making it easy to understand what's working and where there's room to improve. 📈
Main Concept or Feature Explanation
The Marketing Dashboard is divided into two main areas: Top-Level KPIs (Key Performance Indicators) and Subscriber Stats. Together, these sections give you a complete picture of your campaign reach and audience health.
At the top of the dashboard, you'll find filters that let you select a specific date range and choose which properties (hotels or locations) you want to analyse. This makes it easy to compare performance across different time periods or focus on a specific property.
Use Cases
Monitoring the overall performance of your broadcast campaigns at a glance
Identifying whether your messages are being opened and acted upon
Tracking audience growth and consent trends over time
Comparing campaign results across different date ranges or properties
Spotting drops in engagement early so you can adjust your strategy
Configuration and Setup
The Marketing Dashboard is ready to use out of the box — no setup is required. Here's how to navigate it:
Log in to Bookboost and navigate to Campaigns in the left-hand menu.
Select Marketing Dashboard from the submenu.
Use the date range selector at the top to filter results by a specific time period.
Use the property selector to filter by one or more hotel properties if your account manages multiple locations.
Review the Top-Level KPIs and Subscriber Stats sections as described below.
Understanding the Metrics
📬 Top-Level KPIs
📬 Subscriber Stats
The subscriber graph displays your audience growth over time, including a historical view going back to when your account was first active. The graph also tracks consent trends, showing Granted (blue) vs. Revoked (pink) consent over time — helping you understand how your audience relationship is evolving. 🔵🩷
Conclusion
The Marketing Dashboard is a powerful tool for understanding the health and performance of your guest communications. By monitoring KPIs like Open Rate and CTR alongside Subscriber Stats and consent trends, you can make informed decisions about your campaign strategy and continuously improve engagement with your guests. Using the date range and property filters at the top of the dashboard allows you to dig deeper into specific periods or locations, giving you the flexibility to analyse what matters most. ✅
How This Ties Into Day-to-Day Hotel Operations
Guest journey optimization By analyzing which subject lines and send times yield higher open rates, hotel teams can optimize future sends — directly improving pre-arrival and upsell campaign performance without guesswork.
Database hygiene High hard bounce rates can damage sender reputation and affect overall deliverability.
The dashboard flags this so teams can clean lists proactively, relevant for hotels with large OTA-sourced guest databases where data quality is often low.
Audience segmentation refinement Bookboost provides a comprehensive 360-degree view of guest interactions through multi-channel messaging, and the reporting feeds back into audience building, if a segment is underperforming, you adjust the filter criteria and re-target.
Campaign iteration across properties For hotel groups managing multiple properties, teams can build guest journeys for each property, use templates, and apply automation across properties. The reporting layer tells you which property's journeys are converting and which aren't.
⚠️ Limitations to Flag
The Marketing Dashboard is campaign-performance focused — it shows you what happened with the messages you sent (opens, clicks, subscriber trends). What it does not natively provide is:
Revenue attribution at the campaign level (e.g. did this upsell broadcast actually drive F&B or room upgrade revenue?)
Cross-channel comparison in a single consolidated view across inbox, marketing, and reservations
For that level of visibility, you would need to layer in PMS revenue data manually or via integration.
Looking for deeper analytics? Bookboost Insights is a native analytics add-on that includes a dedicated Marketing Dashboard with extended reporting, alongside Inbox and Reservations dashboards, all connected to your guest profiles and CDP data. It is available as a paid add-on. Speak to your Bookboost Customer Success Manager or contact support@bookboost.io to learn more.
Support
Please contact us through the 'Talk to Us' option on the left menu in the platform, or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support.