A Broadcast goes to every selected guest at the same moment, which makes it right for anything that is true for all of them at once and wrong for anything tied to an individual guest's dates. It can also be set to repeat on a cadence, which covers the sends that go out on a regular date rather than a one-off one. These are the messages hotels send with it most often.
Urgent safety and operational notices
The cases where sending in the next two minutes matters more than anything else.
Fire alarm activation, with evacuation instructions or the safe assembly point.
Lift out of service, and how long it is expected to last.
Construction work, noise warnings, or restricted access.
Water supply interruptions from scheduled maintenance.
Severe weather warnings and advice on outdoor areas.
Guest experience updates
Facility closures, such as the sauna under maintenance or the rooftop bar taken for a private event.
Service changes, such as housekeeping running late or breakfast moving to another room.
Local events that will affect guests, such as road closures, parades, or festivals.
Marketing and promotions
Seasonal offers, such as winter holiday packages or Valentine's Day specials.
New property or branch openings.
Limited-time discount codes for direct bookings.
Early access deals for loyalty members.
Restaurant promotions, such as happy hour between 5pm and 7pm.
Spa and wellness offers.
Event invitations, such as a wine tasting or rooftop live music.
Regular sends that repeat
Anything that goes out on a cadence rather than on a single date is a Broadcast as well, set to repeat on the Time step:
A newsletter, weekly or monthly.
A monthly offer or members' promotion.
A weekly "what is on this week" round-up of local events and hotel activities.
Each occurrence works out its audience again, so a weekly send reaches the guests who have booked since the last one. See Schedule a recurring broadcast.
Upselling and on-site revenue
Partner promotions for nearby attractions or tours.
Room service offers, such as a free dessert with any dinner ordered in the next hour.
What a Broadcast will not do
It cannot be triggered by something a guest does. It fires on a date you set, once or on a repeat, and never in response to a reservation event. Use a Journey for those.
It is not suitable for anything timed to an individual guest, such as check-in instructions or a reservation change, because every recipient gets it at the same moment rather than at their own.
Everyone selected receives it simultaneously, so check the message applies to all of them. A promotion that only makes sense to guests already on the property will confuse the ones who arrive next week.
What to do next
See Set up a Broadcast for the step-by-step setup.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.