When you need to tell every guest the same thing at the same time, a Broadcast is the tool. A weekend restaurant offer, a lift out of service, a storm warning: one message, one audience, one moment. It can also be set to repeat on a cadence, so a weekly newsletter or a monthly offer is a Broadcast too.
How a Broadcast differs from a Journey
A Journey is automated. It triggers off a reservation event, such as three days before check-in, and it keeps running for every guest who meets that condition. The timing is personal to each guest.
A Broadcast is scheduled. You choose the audience and the moment, and everyone receives it together. It can go out once, or repeat on a cadence you set, but either way it fires on a date rather than adapting to an individual guest's dates.
That difference decides which one you need. If the message depends on where a guest is in their stay, use a Journey. If it goes out on a date, use a Broadcast. See Scheduling campaigns: Broadcasts vs. Journeys for a fuller comparison.
What a Broadcast lets you do
Send over one or more channels: Email, SMS, or WhatsApp.
Write a message specific to the moment, rather than a template that has to work for everyone.
Target a guest group using an audience or a profile filter.
Send immediately, schedule it for a specific time, or repeat it on a cadence. See Schedule a recurring broadcast.
The setup follows the same shape as building a Journey campaign, so if you have built one of those you already know most of this.
What to do next
What you can use a Broadcast for, for concrete examples.
Set up a Broadcast, for the step-by-step setup.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.