Both Broadcasts and Journeys send messages to guests, but they schedule them in opposite ways. A Broadcast goes out once, to the people who match your audience at that moment. A Journey keeps running, and sends every time a reservation meets the trigger you set. Picking the wrong one usually shows up as guests who never got the message.
A Broadcast's audience is a snapshot
This is the difference that matters most in practice. When a Broadcast is published, Bookboost works out who matches your audience at that exact moment and sends to that list. Reservations created afterwards are never included, because the list was already fixed when the Broadcast went out.
A Journey does the opposite. It keeps listening, and sends to every reservation that matches the trigger and audience from then on. That is why a Journey reaches bookings that did not exist yet when you set it up, and a Broadcast cannot.
Which one to use
Use a Broadcast for:
One-time promotions and seasonal offers.
Announcements to a specific guest segment.
Any send where you want to control the exact date and time yourself.
Use a Journey for:
Pre-arrival messages, for example three days before check-in.
Post-stay follow-ups after every checkout.
Any recurring message that should go out each time a reservation meets a condition.
Need both? If you want to reach guests who have already booked and everyone who books later, for example everyone staying on the night of an event, run a Broadcast for the current bookings and a Journey for the new ones. See Reach current and new bookings for a one-off event.
Scheduling a Broadcast
Go to Campaigns > Broadcasts and create or open a Broadcast.
In the Time field, choose when the Broadcast should send.
Check the scheduled time. It is shown in the property's time zone, not yours. If the two differ, hover over the ? icon to see the difference and confirm the send time is what you meant.
Confirm and save the Broadcast.
Broadcast sending limits
Every property has a limit on how many guests one Broadcast can reach. Before you publish, Bookboost shows roughly how many people the campaign will reach and how many of them are reachable by email and by phone.
If your audience is larger than your current limit, contact support before sending, and allow at least 24 hours so we have time to raise it.
Scheduling a Journey
Go to Campaigns > Journeys and create or open a Journey.
Set the Trigger. This is the "when" of the Journey, for example a reservation being made or a guest checking out.
Set the delay, if the message should go out a number of days before or after the trigger rather than immediately.
Activate the Journey. From then on it sends automatically to every reservation that matches the trigger and audience.
What this does not do
A Broadcast will not pick up later bookings. Rescheduling it closer to the date captures more people, but it is still a snapshot taken at send time.
A Journey does not send to the past. Whether it reaches reservations that already exist depends on the trigger you choose. See Does a Journey apply to reservations that already exist?
Times are the property's, not yours. A scheduled Broadcast uses the property's time zone, so check it if you work from a different one.
What to do next
If you are sending once, set up the Broadcast and check the time zone before you publish. If the message should keep going out, build it as a Journey instead. To cover both, see Reach current and new bookings for a one-off event.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io.