Site Tag Scanner
Now, let us guide you on configuring this crucial step of your Cookie Banner. Select the banner you wish to configure and navigate to the Scanner option.
Click on Tag Scanner:
Once inside the Tag Scanner section, let's now identify the active Tags on your site and categorize them.
Click on "Scan tags" to initiate the scan:
Where will the scanner read?
The reading will occur precisely on the URLs registered during the creation of your Disclaimer within AdOpt.
Tag scan reach
Back to the main screen of your Organization, select the Cookie Banner, click the gear icon, and then "edit." Here, you can remove, alter, or add new URLs to the Cookie Banner. These new URLs will be added to the reading coverage of our Tag Scanner.
If you made any changes to the URLs or update any cookies in a URL linked to your Disclaimer, you need to repeat the scan by clicking "Scan tags" in the Tag scanner section.
📢 Important: Ensure that all pages of your site with distinct services (using cookies) are registered when creating the Cookie Banner so that all these Tags appear/are identified in the Tag scanner section.
Categorization of found Tags
Navigate to the "Tags found" section and review the reading results. Here, the Tags— services that trigger/use cookies and local storage files in their operations — on your website will be presented.
All your Tags will be listed as shown below:
Remember that AdOpt Tag must be categorized as: Required
If the scan doesn't work, clear your cache (CTRL+SHIFT+R), and disable all ad blockers or extensions that block third-party tags (VPNs, for instance) - If the scan doesn't work, notify our team in the chat or create a ticket by using the widget on the bottom right corner, and we'll get back to you as soon as possible!
You need to categorize them one by one according to your privacy policy and/or terms of use, detailing the purpose of each Tag.
📢 Important: AdOpt will present Tags with a "suggested" classification, as identified by a market usage pattern. However, it is up to you, along with your technical, legal, DPO, marketing department, to analyze the Tags installed on your site and the purpose of each service.
Check all categories and make sure they are all categorized.
📢 Important: Tags that appear as unknown must be categorized to appear in your Cookie Banner. In other words, unknown Tags are "waiting" for classification to be distributed and presented correctly.
Finally, don't forget to save all changes made on the page: a new scanner reading, new categorization of a Tag, etc.
Tag Details
For all Tags, you can click on "See details" and analyze their details, blocking status, Cookies, and Local Storage files that make up the Tag.
Individual information about each cookie can guide you in categorizing Tags. E.g., if this cookie has a session registration purpose, it may be necessary for the site's operation.
Check out our full tutorial: Cookie Banners - Cookies and Local Storage Detailing.
Scheduled Scanner
Tag Scanner can be set up to an automatic scan with different frequencies:
Manual, so the scanner works only when requested/activated manually;
Weekly, so the scanner is repeated weekly;
Monthly, so the scanner is repeated once a month.
We recommend using weekly or monthly frequencies for businesses that have a turnover of services installed on the site (Tags) more frequently. Remember that the scanner will be repeated within the frequency, and you will need to access the platform to check the reading results (all identified Tags and their categories).
Authenticated Scanner
This setting allows the scanner to be set up for logged-in environments.
If you have pages that require authentication, you can add/configure an event with the necessary keys to perform the login. This way, our system can access the secure environment and scan the installed Tags.
To learn more about the required event configuration, check our AdOpt Authenticated Scanner Documentation.
Transparency and Consent Framework (TCF) Configuration
The AdOpt Tag supports the Transparency and Consent Framework (TCF) to ensure compliance with privacy regulations such as GDPR (General Data Protection Regulation) and UK-GDPR (United Kingdom General Data Protection Regulation).
To learn more about TCF and how to set it up, check out our guide on Transparency and Consent Framework (TCF).
Download Reports
You can also download "Tag Reports" both in .csv or .pdf, including a detailed report of the Tags found on your site, making it easier to read and present data internally and between departments in your company.
