If you can't log in to manage your Huel subscription, here are some steps to try. Huel now uses one-time verification codes sent to your email address instead of passwords.
Step 1: Check your login details
Make sure you're using the same email address you used when you set up your Huel subscription. If you're not sure which email is linked to your Huel subscription, search your inboxes for past Huel order confirmations.
Step 2: Request your verification code
To log in, you'll need a one-time code sent to your email:
Enter your email address and click Continue
We'll send a 6-digit verification code to your email, valid for 10 minutes
Enter the code and click Verify & log in
If you don't receive the code, check your spam folder and click Resend. Entering an incorrect code 3 times locks your account for 15 minutes.
Step 3: Check you're on the correct regional Huel store
Huel accounts are store-specific (UK, EU, US, SE, etc.). If you're logging into the wrong regional Huel store, your Huel subscription won't appear.
Switch to your correct regional store:
On desktop: Look for the country flag icon in the upper right corner of the website
On mobile: Check the lower left corner for the region selector
Use the flag selector to switch to your correct regional Huel store. If you're traveling or living outside your account's region, ensure you're accessing the correct regional site as described above. This is especially important for users trying to log in from abroad.
Step 4: Clear your browser
Try clearing your browser cache and cookies to resolve login issues:
Clear your browser cache and cookies
Try logging in with an incognito or private window
Switch to another browser or device
Disable VPNs or ad blockers, as they can interfere with website functionality
Update your operating system and browser to the latest versions
Is your Huel account activated?
If you cannot log in because your Huel account was never activated, you need to set up your account using the email linked to your Huel subscription.
Steps to activate your Huel account:
Go to the Huel account registration page
Register using the same email address linked to your Huel subscription
You'll receive a verification code by email each time you log in - no password needed
Once your Huel account is activated, you will be able to log in and manage your Huel subscription.
Still can't log in to your Huel account?
If you've tried all the steps above and still can't log in to your Huel account, say "talk to a human" and we'll connect you with a specialist to help.
Have the following information ready:
Your full name
Your Huel order details (order number or subscription reference)
A Huel specialist will confirm your Huel account and help you regain access.
Manage your Huel subscription once you're logged in
Once you've successfully logged into your Huel account, you can manage your Huel subscription:
Go to My Subscriptions
Click Manage Subscription
Scroll down to see your options (skip, pause, reschedule, or cancel your Huel subscription)
Select the action you want to take on your Huel subscription
Need further support?
If you have other questions about logging in to your Huel account or managing your Huel subscription, say "talk to a human" and our team will help.