The most common reason subscriptions don't appear is because they're tied to a different email address than the one you're currently logged in with. Subscriptions cannot be "linked" to different accounts — instead, we consolidate them to one email address. This article will help you identify what's happening and how we'll fix it.
Quick check: What's your situation?
✅ I'm logged in but my subscription isn't showing (read below)
❌ I can't log in at all — see our login troubleshooting guide
If you're logged in but your subscription isn't showing:
1. Wrong regional store
Each Huel store (UK, EU, US, SE, etc.) is separate.
If you log in to the wrong region, your subscription won't appear.
👉 Switch stores using the flag at the top or bottom of the website.
2. Guest checkout subscription with a different email account If your subscription was placed as a guest checkout, it's tied to that email — not to a separate account you may have created later.
What this means:
Your guest checkout subscription and your account are separate
They cannot be "linked" together
To manage your subscription through one account, you need to consolidate to one email
What we'll do: Say the word and we'll connect you with a specialist who will:
Identify which email/account you want to keep using
Close the other account
Move your subscription to your chosen email account
You'll then be able to manage everything in one place
3. Duplicate accounts Sometimes customers accidentally set up more than one account with different emails (e.g. personal vs work email).
What this means:
Subscriptions are tied to the specific email used at checkout
If you have accounts under different emails, you need to consolidate to one
4. Still can't see your subscription? If none of the above apply, say the word and we'll connect you with a specialist to help identify what's happening. Have your email address and order number ready.
What we'll do: Say the word and we'll connect you with a specialist who will help you choose which email to keep and consolidate your subscription there.