⚠ We do not use this notion in Quanticfy, we substitute it with an extended definition of post-view conversion.
Traditionally in measurement tools, a direct conversion is defined as a conversion for which no ad could be detected as the origin of the sale as if the buyer was not exposed to any ad. Instead of clicking on an ad online, the user spontaneously came to your site by entering your URL directly into their browser and purchasing a product.
In Quanticfy, we are able to measure direct conversion (or Post-view) by conducting a Geolift.