The primary value Quantic Factory brings is accurate sales attribution. We take into account three levels of digital marketing data:
the media level (Facebook, Google, etc.)
the channel level (Paid Facebook, Paid Google, Organic Search...)
and the ad (or campaign) level (that can be tracked through UTMs)
We are UTM-centric. We use UTMs to provide you with ad-level attribution data.
UTMs often belong to some kind of groups: ad sets, ad groups, campaigns, media…
At Quantic Factory, we regroup UTMs in attribution channels.
You can see the channels in the Sales by Channel dashboard. They are:
Affiliation: traffic that comes from affiliate programs
CRM: traffic coming from customer loyalty emailing campaigns (sponsorship, loyalty offers) OR from the loyalty section on your website
Email automation: includes all automatized & commercial email campaigns (basket drop-outs, welcome campaigns, etc.)
Influence: sales coming from your partnerships with social media influencers
Newsletter: sales coming from your newsletter
Organic search (all search engines): sales coming from people searching and finding your website on Google (SEO related)
Organic social: traffic coming from social media, but not from paid ads
Paid Facebook: sales coming from paid Facebook ads and from Advantage Shopping
Paid Search Google: sales coming from paid Google ads
Perfmax: Sales coming from Perfmax campaigns. Perfmax is a new type of goal-based campaign that allows advertisers to access all of their Google Ads inventory from a single campaign. It complements keyword-based Search Network campaigns.
Other: any other source of traffic.
