1. Choose the right content to gate
Use Lead Capture on webinars, tutorials, or customer case studies - videos that deliver real value.
Don’t gate every video - leave some open to build trust and awareness.
2. Keep the form short and simple
Stick to the essential fields you really need (usually Name + Email).
Only add fields like Phone, Company, or Job Title if they’re critical for your sales process.
Fewer fields = higher completion rates and more leads.
3. Write clear and friendly microcopy
Make sure your Form Title and Description highlight the benefit:
“Fill in your details to unlock expert insights from this webinar.”Customize the Submit button to feel engaging: “Unlock Video” or “Continue Watching.”
4. Align design with your brand
The button color automatically follows your brand settings - make sure your Replay branding is consistent.
A form that looks like part of your brand builds credibility and trust.
5. Use chapters strategically
Gate the most valuable section of your video by locking from a specific chapter.
This creates curiosity and keeps viewers motivated to complete the form.
6. Follow up on leads quickly
Export your leads regularly (CSV) or integrate with your CRM/email tools.
Reach out within 24–48 hours for the highest conversion rates.
Use personal, value-driven outreach instead of generic sales messages.
7. Measure and optimize
Use Analytics to track completion rates.
If drop-off is high, test shorter forms or different button text.
Iterate until you find the right balance between lead quality and completion.
Wrap-up:
Lead Capture is a powerful way to shorten the path from engagement to qualified leads. Keep the form light, the copy clear, and always follow up fast.
👉 For step-by-step setup instructions, check out: [Collect leads with Lead Capture]