If you placed an order or started a Huel subscription but cannot log in to your Huel account — or your subscription and order history don't appear when you log in — your Huel account may not have been activated yet.
This happens when you check out as a guest. Checking out as a guest creates a Huel account linked to your email address, but it does not set a password or activate your login. Until your Huel account is activated, you cannot access your subscription, order history, or account settings.
How to activate your Huel account
Go to huel.com/register
Enter the same email address you used when placing your order — this is the email your order confirmation was sent to
Create a password and complete the registration
Once registered, log in and navigate to My Subscriptions to view and manage your subscription
Important: If your order confirmation was sent to a different email address than the one you normally use, you must register using the order confirmation email. Your subscription and order history are linked to that address.
Why your subscription isn't showing
Your Huel subscription is tied to the email address used at checkout. If you log in with a different email — even one you own — your subscription will not appear. Make sure you activate and log in with the exact email that received your order confirmation.
Managing your subscription after activation
Once logged in, you can cancel, pause, or modify your Huel subscription directly from your account under My Subscriptions. Huel's team cannot cancel subscriptions on your behalf — all subscription changes must be made through your Huel account.
Need further support?
If you're still unable to access your Huel account or locate your subscription, say "talk to a human" and our team will help you locate your account and get you access.