If you placed an order or started a Huel subscription but cannot log in to your Huel account — or your subscription and order history don't appear when you log in — your Huel account may not have been activated yet.
Managing your orders, subscriptions, and account details is done through your Huel account. Your account is created automatically the moment you place your first order — there's no separate sign-up step.
This happens when you check out as a guest. Checking out as a guest still creates a Huel account linked to your email address, but you haven't logged in to it yet. Until you log in, you cannot access your subscription, order history, or account settings.
How to log in to your Huel account
Go to huel.com/login
Enter the same email address you used when placing your order — this is the email your order confirmation was sent to
We'll send a 6-digit verification code to that email, valid for 10 minutes — enter it to log in, no password needed
Once logged in, navigate to My Subscriptions to view and manage your subscription
Note: Your subscription may take up to 30 minutes to appear under My Subscriptions. If it isn't showing immediately after you log in, wait 30 minutes, then log out and back in again.
Important: If your order confirmation was sent to a different email address than the one you normally use, you must log in using the order confirmation email. Your subscription and order history are linked to that address.
Why your subscription isn't showing
Your Huel subscription is tied to the email address used at checkout. If you log in with a different email — even one you own — your subscription will not appear. Make sure you activate and log in with the exact email that received your order confirmation.
Managing your subscription after activation
Once logged in, you can cancel, pause, or modify your Huel subscription directly from your account under My Subscriptions. Huel's team cannot cancel subscriptions on your behalf — all subscription changes must be made through your Huel account.
Special Cases: Cross-Country Account Issues
If your email was previously used on another country’s Huel store (e.g., UK store) and you need to access a US account, follow these steps:
Go to the US Huel store login page.
Enter the same email address you used for your US purchase or subscription.
Each time you log in, you'll receive a 6-digit verification code by email — no password is set or needed.
By following these steps, you can log in to your Huel account, ensuring seamless access to your orders and subscriptions.
Need further support?
If you're still unable to access your Huel account or locate your subscription, say "talk to a human" and our team will help you locate your account and get you access.