Huel sources its core ingredients from established agricultural regions around the world, chosen for quality, consistency, and sustainability credentials.
Key ingredient origins
Oats: Sourced primarily from the UK and Europe, where oat farming is well-established and climate-appropriate
Peas: Sourced from North America and Europe, regions well-suited to pea cultivation with strong agricultural standards
Rice: Sourced from Asia, the world's primary rice-producing region
Flaxseed: Sourced from North America, a major flaxseed producer
Sunflower seeds: Sourced from Europe, particularly Eastern European agricultural regions
Localizing where possible
Where possible, Huel localizes ingredient sourcing to reduce transport-related emissions. This means prioritizing suppliers closer to Huel's manufacturing facilities and selecting ingredients grown in regions well-suited to their natural cultivation.
Sustainability standards
All ingredient suppliers are subject to Huel's responsible sourcing requirements, including ethical certifications and environmental standards. Huel carries out annual risk assessments covering all sourcing countries.
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