Overview
This article provides a guide on using the Performance Page to track essential business metrics, understand booking trends, and improve your revenue strategy. It explains the main sections of the page including the Performance and Channel Mix tabs. This page is crucial for property managers to gain insights into their property's performance and make data-driven decisions.
Step-by-step instructions
Access the Performance Page
Navigate to the left-hand menu
Click on Performance
Understand the Performance Tab
This tab provides an overview of bookings and revenue
Key Metrics Overview:
Gross Revenue: Total revenue including all charges
RevPAR: Revenue per available room
Occupancy Rate: Percentage of booked rooms
Average Daily Rate (ADR): Average price per booked night
Booking window: Time between reservation and check-in
Length of stay (ALOS): Average nights guests stay
Note
Gross revenue includes booked nights (VAT included), extras, and discounts.
Example
A booking on 1st July includes €100 base, €20 tax, €10 extra, €2 city tax, minus €10 discount, totalling €122 for 1st July.
Utilise Date & Filter Options
Customise your view with specific time frames
Filter by room type, property, or booking source
Compare with previous periods (month, quarter, year)
Use custom date ranges for detailed analysis
Analyse Visual Data & Graphs
Review charts and graphs for:
Revenue fluctuations
Booking trends and low/high seasons
Customer preferences over time
Explore the Channel Mix Tab
Identify booking sources: website, OTAs, AmenitizBoost
Breakdown of Booking Sources:
Direct Bookings: via website, booking engine, manual
OTA Bookings: e.g., Booking.com, Airbnb
Compare Financial Performance
Review contributions by percentage and monetary values
Conduct Year-over-Year comparisons
Check Last Period Comparisons (3, 6 months, 1 year)
💡 Tip
If not using AmenitizBoost, consider exploring opportunities for increasing direct bookings using available strategies.
FAQs
How is gross revenue calculated?
How is gross revenue calculated?
It includes revenue from booked nights (with VAT), extras, city tax, and discounts based on transaction or parent event dates.
Can I filter data by specific booking sources?
Can I filter data by specific booking sources?
Yes, use the filter option to select specific booking sources like OTAs or direct bookings.
Is there a way to increase direct bookings?
Is there a way to increase direct bookings?
Yes, for those not using AmenitizBoost, you can utilise suggested strategies to enhance direct booking numbers.
Why is custom date range analysis important?
Why is custom date range analysis important?
It allows you to examine performance during specific periods for tailored insights.