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Instagram: Automatically Turn Comments into Affiliate Sales

Send affiliate links via DM in response to a comment.

Simon Ducoulombier avatar
Written by Simon Ducoulombier
Updated over a week ago

Effortlessly reply to comments on your posts and reels with a personalized Direct Message including your affiliate link.

Engage your community, save time, and respond to every comment automatically — turning engagement into conversion.
You can test the feature by commenting on this post: https://www.instagram.com/p/DLhHT8NiHkd/


How does it work?

1. Connect the Instagram account of the media or content creator

👉 Prerequisite: You need to have added an Instagram channel in Affilizz

  • Go to the settings of the Instagram channel you want to connect.

  • In the "Association" section, click on the "Connect account" button.


    💡 If you manage multiple creators or Instagram accounts, make sure you're either logged out or logged into the correct account before starting the connection process. Instagram will default to the account you're currently logged into.

    💡 Instagram may prompt you to switch to a professional account if you haven’t already.

  • Log into the corresponding Instagram account if you haven’t already.

  • Grant the necessary permissions to the Affilizz app when prompted.

  • After a few seconds, the Instagram account will be successfully connected to your channel in Affilizz.


2. Create your Instagram auto reply

2.1 In video:

2.2 Step by step

  • Start by creating a new post by clicking the "Create Affiliate Content" button in the left navigation bar.

  • Copy a merchant link into the post search bar or search for a product to create a link.

    💡 Remember to always name your post and ideally add a tag — this will help you easily find and organize your work.

  • Once your link is created, click on the icon next to the Instagram link.

  • Choose the target for your automatic reply:

    • a. A specific post or reel from the displayed list

    • b. The next post or reel that will be published on the account

    • c. All posts

  • Define which comments you want to respond to automatically

    • a. All comments (the reply will be sent regardless of the comment)

    • b. Comments containing the keywords you specify

  • Prepare your message

    • a. Write the message that will be sent via DM, along with the button label

    • b. (optional) Write up to 3 comments that will be posted publicly to reassure users that their comment has been acknowledged

  • Confirm your automatic reply

    • Review and finalize your settings.

Once completed, your automatic reply goes live immediately.


3. Edit your automatic message settings

  • In your post, click again on the icon next to the Instagram link. The icon should indicate that this automation is live.

    • In the panel that opens, update the options you want.
      ⚠ Only the target can be changed.

    • If needed, you can disable the automation.

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