WhatsApp templates can be rated by your customers. META uses these ratings, among other factors, to determine the quality of your WhatsApp number. If a number consistently receives poor ratings, it could potentially be restricted or taken offline. Therefore, it is crucial to ensure that customers have a positive sentiment towards your WhatsApp templates and messages.
Here are some best practices and guidelines that WhatsApp Business published. The key here is: Your customers should expect the messages they receive from you.
This can be achieved by:
Obtaining advertising consent for the various message categories you intend to send (e.g., order updates, relevant offers, product recommendations, etc.).
Obtaining advertising permission for each specific message category. This reduces the risk of users blocking your business due to receiving unsolicited messages.
Providing clear instructions on how individuals can opt out of receiving specific message categories ("opt-out") and respecting these requests - for instance, by including a "STOP" button as a quick reply in the WhatsApp template.
Ensuring that your opt-in and opt-out processes are clear and intuitive for users.
Clearly conveying the value or benefits of receiving this information on WhatsApp.
In Superchat, you can create opt-in methods to better manage subscriber lists. These opt-in methods can respond to keywords sent by customers as WhatsApp messages. You can integrate these keywords into QR codes, Click2Chat links, or buttons in WhatsApp templates to make it as easy as possible for your customers to subscribe to your WhatsApp newsletter or campaign.
💡 To learn more about opt-ins, check out the guides related to opt-in methods and buttons/media in WhatsApp templates.