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7. In-product tooltip → Feature explainer video

Use short, focused videos to drive adoption of specific features directly from inside your product.

Updated over 2 weeks ago

How this funnel works

  • Source: Tooltip, “What’s new” banner, or in-app notification.

  • Destination: A Peech feature explainer page built from a demo or walkthrough.

  • Experience: Users who click see a clean video page with chapters for different use cases or roles.

When to use

  • New feature launches.

  • Existing features with low adoption or frequent support questions.

Tips

  • Keep the main video short (1–3 minutes).

  • Add CTAs like Read the docs, Contact support, Share feedback.

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