Call-to-Action (CTA) buttons let you connect your video content directly to your business goals. With just one click, viewers can book a meeting, download a guide, or visit your website.
👉 Availability: CTA buttons are available on the Marketer plan and above.
How to Add a CTA
Open the Replay page you’d like to edit (in Admin/Editor view).
Scroll to the bottom of the page — this is where the CTA section is located.
Replay automatically suggests 3 CTA options based on your video analysis.
To enable one, click the eye icon next to the CTA text.
To edit any CTA:
Click directly on the text, delete, and type your own wording (e.g., “Book a Demo”, “Learn More”).
Add the destination URL (website, calendar link, or landing page).
When you’re done, go to the top toolbar and click Publish — otherwise, your changes won’t be saved or go live.
Customizing Your CTA
Text: Keep it short and action-oriented (“Download Guide”, “Start Free Trial”).
Color: Click the button itself to open the style options. From there, you can choose a custom color for your CTA — it doesn’t have to follow your brand defaults.
Placement: The button displays prominently on your Replay page, optimized for both desktop and mobile viewers.
How It Appears to Viewers
Desktop: The CTA is visible alongside the video player.
Mobile: The CTA appears below the video in a touch-friendly format.
CTAs remain consistent across all video pages, reinforcing your brand and conversion funnel.
Measuring CTA Performance
You can already track CTA performance today using a few simple methods:
UTM tracking: Add UTM parameters to your CTA links (see Sharing Replay Links With UTM Tracking) and measure traffic and conversions in tools like Google Analytics, HubSpot, or your CRM.
Destination analytics: Monitor results directly on your landing page (e.g., bookings, downloads, sign-ups).
👉 Coming soon: Replay will include built-in analytics for CTA buttons, so you’ll be able to see clicks and conversion data directly inside the platform.
Marketing Best Practices
One clear action: Limit to a single CTA per video page to avoid confusion.
Match intent: Align the CTA with the video content (e.g., a product demo video → “Book a Call”).
Use urgency: Simple cues like “Today” or “Now” can increase clicks.
Combine with Lead Capture: First collect details, then guide the viewer with a CTA for deeper engagement (see Collect Leads with Lead Capture).
Wrap-up
CTAs turn your Replay pages from passive video hubs into conversion engines. By combining CTAs with Analytics, UTM tracking, and Best Practices for Marketing Teams, you’ll know exactly which videos drive action - and how to scale those results.