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3. Sharing Replay Links With UTM Tracking

UTM tracking lets you see exactly where your viewers are coming from and which campaigns generate the most impact.

Updated over 2 months ago

Replay video pages can be shared anywhere - but adding UTM parameters helps you track performance by source. Track traffic and conversions from every link you post.

📊 Use cases:

  • Tag links by source: social media, email, ads, newsletters

  • See which channels drive the most traffic to your video pages

  • Analyze CTA clicks and conversions by campaign

Replay’s analytics will automatically capture UTM parameters and associate them with views and interactions.


🔧 How to do it

  1. Copy the Replay video page URL

  2. Add UTM parameters using a tool like utm.io or Google’s Campaign URL Builder

  3. Paste the full tracked link into your post, campaign, or ad

💡 Pro Tip: Standardize your naming conventions (e.g. utm_source=linkedin, utm_campaign=q3-launch) to keep reports clean and comparable.


Need help or have questions? Contact us at service@peech-ai.com

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