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What is Huggg and how does it work?

Get started with Huggg: what it is, how it works, and how to send your first gift.

Huggg is a gifting platform that lets businesses send real-life gifts as easily as sending a link. From coffee to hampers, the marketplace covers everyday treats and special occasions.


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πŸ”— The Golden Rule: The Link is the Gift

On the Huggg platform, every gift you purchase is delivered as a unique Huggg link. Once a recipient has that link, they simply click it to see your message and claim their treat. There are no apps to download and no accounts for them to create.


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🎁 Three Ways to Gift

When you log in to your dashboard, you'll see three ways to start finding the perfect gift:

  1. Send a gift (Specific Gift). Choose one specific item for your recipient, like a box of brownies or a bottle of wine. You pick the item, and they receive the link to claim it.

  2. Send a choice of gift (Recipient's Choice). This is our most popular feature. You pick a curated selection of gifts at your chosen budget, and the recipient chooses the one they want most. It's the best way to make sure everyone gets something they love.

  3. Send a gift card. Choose from our wide range of digital gift cards covering retail, takeaway, dining, groceries, and experiences. Brands include Amazon, John Lewis, and Uber Eats.

See the gift options in action:

πŸ“¨ How to Deliver Your Huggg Links

You have total control over how those links reach your recipients:

  1. We send it for you (Email or SMS). You provide the recipient's email address or mobile number. We send them an automated message with their unique Huggg link.

  2. You send it yourself (Shareable Links). We generate the Huggg links for you to copy. You can then paste these into your own Slack messages, Microsoft Teams chats, WhatsApps, or personal emails.

You can also use a Group Link. It's one link shared with a group, where each person claims their own gift. See How to use Group Links for the full walkthrough.

See the sending methods in action:

πŸ“± The Recipient Experience

When your recipient clicks their link, they're taken to a claim page. From there:

  • No addresses needed (at first). You don't need to know where they live to send a gift.

  • Claiming digital or collection items. They receive their voucher code on their screen instantly.

  • Claiming physical gifts. They enter their own delivery address securely on the claim page. We then pass that info to our partners to handle the shipping.

See the recipient experience:

πŸ“Š Tracking and Expiry

From your dashboard, you can see whether each gift has been sent successfully. Pro plan users get more detailed tracking, including when recipients open and claim their gifts.

Important: On the free Gifting plan, gifts are valid for one year. Pro plans can set custom expiry dates. Because the link is the gift, it's worth reminding recipients to click and claim before they expire.


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Ready to get started?

Now you've seen how Huggg can help you build a culture of recognition. The first step is to set up your company account. Setup is free, and you can be sending gifts in minutes.


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Still need help?

Email us at hello@huggg.me and we'll do our best to assist.

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