🏷️ Using Tags for Guest Segmentation in Bookboost
Introduction
Tags in Bookboost are a flexible and powerful way to label guest profiles with custom information — from dietary requirements to group affiliations. Once applied, tags can be used to segment guests into targeted audiences, trigger specific campaigns, and ensure the right information follows the right guest across your property. 🎯
Whether you're flagging a nut allergy for your F&B team or sending a tailored welcome message to a corporate retreat group, tags give your team the context they need to deliver a more personalised guest experience.
Main Concept
A tag is a custom label attached to a guest profile in Bookboost. Tags are freeform — you define them based on your property's needs. Once a guest profile is tagged, that tag can be used as a filter when building audiences, which can then be used to target guests in campaigns.
Key terms:
Tag — a custom label applied to a guest profile (e.g. "Nut Allergy", "Corporate Retreat", "VIP")
Audience — a saved segment of guest profiles filtered by specific criteria, including tags
Use Cases
Dietary & allergy flags — Tag guests with conditions like "Nut Allergy" or "Gluten Free" so hotel staff across departments are immediately aware
Group segmentation — Tag guests belonging to a specific retreat, conference, or travel group to send them tailored communications
VIP and loyalty tiers — Tag returning or high-value guests to trigger priority workflows or personalised messages
Interest-based targeting — Tag guests who have expressed interest in specific services (e.g. "Spa Interest", "Golf Package") to send relevant offers
Internal operations — Use tags as internal flags visible to your team across the Bookboost platform
Configuration and Setup
Step 1 — Add a Tag to a Guest Profile
Navigate to Profiles in Bookboost.
Search for and open the relevant guest profile.
Locate the Tags field on the profile (it is all the way at the bottom of the profile when you scroll down.
Type the tag name (e.g. "Nut Allergy") and confirm. If the tag already exists in your account, it will appear as a suggestion.
Save the profile. The tag is now attached to the guest.
Step 2 — Build an Audience Based on a Tag
Navigate to Profiles → Audiences in Bookboost.
Click Create New Audience.
Add a filter and select Tag as the filter type.
Enter the tag value you want to target (e.g. "Nut Allergy").
Save the audience. Bookboost will populate it with all guest profiles carrying that tag.
⚠️ Note: Audience membership may take a few hours to fully populate after creation. It will be evaluated in real time when a campaign is actually sent.
Step 3 — Use the Audience in a Campaign
Navigate to Campaigns in Bookboost.
Create a new Broadcast or Journey campaign.
Under the audience/recipient settings, select the audience you created in Step 2.
Build your message content and set your send schedule.
Activate the campaign. Only guests with that tag will receive it.
Advanced Setup
Managing Tags at Scale
Standardise your tag naming convention before rolling out to your team — inconsistent tags (e.g. "nut allergy" vs. "Nut Allergy" vs. "NutAllergy") will create separate audiences and cause guests to be missed.
Combine tags with other filters in your audience builder to create more precise segments (e.g. "Corporate Retreat" + checked-in this week).
Tags can be added manually by staff on individual profiles, or in bulk via CSV import if you need to tag a large group at once.
Known Issues & Limitations
Tag naming is case-sensitive — "VIP" and "vip" are treated as separate tags. Agree on a naming standard with your team before creating tags.
No tag management overview — there is currently no dedicated screen to view, rename, or delete all tags in bulk. Tags are managed at the profile level.
Audience processing delay — after creating a tag-based audience, it may take several hours before all matching guest profiles appear. Campaign delivery still evaluates membership in real time.
Conclusion
Tags are one of the most flexible tools in Bookboost for both day-to-day hotel operations and targeted guest communication. By tagging guests with relevant labels, whether that's a dietary requirement your F&B team needs to know about, or a group identifier for a corporate retreat, you can ensure the right guests receive the right message, every time.
Support
Please contact us through the 'Talk to Us' option on the left menu in the platform, or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support.