Introduction
When creating a broadcast in Bookboost, it's essential to select an audience before publishing. This is different from Journeys, where not selecting an audience means the message is sent to all guests. In broadcasts, audience selection is mandatory.
Main Concept
A broadcast is a one-time campaign sent to a specific audience at a scheduled time. To ensure precise targeting and proper calculation of how many guests will receive the broadcast, you must manually select an audience before publishing.
Configuration and Setup
Go to the Broadcast section in your Bookboost dashboard.
Create your broadcast.
Go to audience.
Select your desired audience (you can choose more than one audience) from your saved audience lists or create a new one.
Click Load preview to calculate the number of guests matching your selected audience.
Once verified, proceed to publish your broadcast.
⚠️ The guest count only appears after you click "Load preview"
Bookboost does not calculate the audience automatically. Until you click Load preview, the guest count and the guest list stay empty — even when reservations in your system do match your filters. An audience that looks empty is very often just an audience whose preview has not been loaded yet.
If you have clicked Load preview and the audience is genuinely empty, remove your filters one at a time and reload the preview to find the one that is excluding everyone. Remember that filters use AND logic, so a guest has to match every filter you have added.
📊 Checking the count against your sending limit
Once the preview has loaded, Bookboost shows how many guests will receive the broadcast and how many of them are reachable by email and by phone. Compare that number against your property's broadcast sending limit.
Note: If the limit is exceeded, contact support to increase it. Please do this at least 24 hours before you want to send the campaign so we have time to increase it.
📸 The audience is fixed at the moment you publish
A Broadcast calculates its audience when it is published and sends to that list. Reservations created afterwards are not included, because the list was already fixed. If you need to reach bookings that come in after the send — for example, everyone booking up to the date of an event — pair the Broadcast with a Journey Campaign. See Reach current and new bookings for a one-off event.
Conclusion
Always ensure you select an audience before publishing a broadcast, and click Load preview so you can see exactly who will receive it.
📌 Please contact us through the 'Talk to Us' on the left Menu in the platform or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support.