The Dynamic Pictures setup leverages custom tokens to map specific room types to image URLs, so that your campaigns automatically update the displayed image based on the room selected by the guest. This requires:
The Magic Formula package to access Custom Tokens
A dedicated campaign to host image assets
A matching process between room types and images via Space Type tokens
**⚠️ Magic Formula Requirement**
⚙️ Configuration and Setup
Step 1: Create the Picture Asset Campaign
Create the campaign
Upload the images
Create the summary text block
💡 This text block acts as your internal reference list for the next step.
Step 2: Set Up the Custom Token
Go to Campaigns, then click on Custom Tokens, and select the Space Types tab.
Click to create a new custom token and name it: Room_Pictures
For each room type listed, in Value paste the corresponding Image URL from your summary text block.
Step 3: Insert the Token into a Campaign
Open the campaign where you want the dynamic picture to appear.
Click the Token button in the campaign editor toolbar.
Navigate to Booked Space Type > Meta Room_Pictures.
Insert the token in the part of the campaign where you want the picture to appear.
The token will look like this
🧠 This token dynamically pulls in the correct image based on the guest’s booked room type from your PMS.
Step 4: Test Your Setup
Use booking that includes a known room type (e.g., Family Suite).
Open the campaign where the token was added.
Click View Template, and preview using the selected booking.
Confirm that the correct image displays based on the booking’s room type.
Conclusion
With the Dynamic Pictures feature, your campaigns become visually personalized and room-specific—automatically showing guests a relevant image based on their booking. Once set up, it requires no ongoing maintenance and brings a professional, tailored touch to your communications.
Please contact us through the ‘Talk to Us’ on the left Menu in the platform or through the Bookboost Support email at support@bookboost.io if you have questions or need additional support.