If your First Responders discount code has expired, you'll need to reapply to receive a new code. Here's how to renew your First Responders discount and update your subscription if needed.
First Responders discount code expiry
Expiry date First Responders discount codes are valid until 30th September 2025. After this date, expired codes cannot be reactivated or extended.
Code no longer works after expiry Once your First Responders discount code expires, it will no longer apply to:
One-off orders
Subscription renewals
Future purchases
How to reapply for a new First Responders discount code
To continue receiving your First Responders discount after your code expires:
Visit the First Responders Discount page
Click Claim First Responders Discount
Create a new Beans iD account or log into your existing account
Verify your employment status through Beans iD (takes approximately 2 minutes)
Once verified, Beans iD will issue you a new First Responders discount code
Your new code will be valid for 12 months from issuance.
If your subscription had an expired First Responders code
If your First Responders discount code expired while attached to your subscription, the discount will no longer apply to future renewals. Your orders will revert to full price unless you add a new code.
How to update your subscription with a new First Responders code:
Log into your Huel Account
Click on My Subscriptions
Select Manage Subscriptions
Click Add a Discount Code
Enter your new First Responders discount code
Click Submit to save it
Your new First Responders discount will apply to all future subscription deliveries.
Why your subscription reverted to full price
When a discount code expires:
The code automatically stops working
Subscriptions continue but without the discount applied
You won't be notified automatically — it's your responsibility to update your code
Orders will charge at full price until you add a new valid code
This is why it's important to reapply before your code expires (by 30th September 2025).
Important information about First Responders discount renewal
Reapplication required annually — You must reapply each year to maintain your discount
Verification required — Beans iD will verify your current employment status
New code issued — Upon successful verification, you'll receive a new discount code
12-month validity — New codes are valid for 12 months from issuance
Still eligible for First Responders discount?
If you're still an active UK First Responder (police officer, firefighter, paramedic, or other recognised emergency service professional), you remain eligible for the discount. Simply reapply through Beans iD to receive your new code.
Not eligible anymore?
If your employment status has changed and you're no longer a First Responder, you may be eligible for one of Huel's other discount schemes:
Having trouble reapplying or updating your subscription?
Say "talk to a human" and our Customer Experience team will:
Help you reapply for a new First Responders discount code
Assist you in updating your subscription with a new code
Answer questions about First Responders discount eligibility and renewal